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~subject:"Advertising effects"
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Advertising effects
Ausgaben
248
Expenditure
248
expenses
100
USA
62
United States
61
Advertising
55
Werbung
55
Expenses
43
Household
43
EXPENSES
42
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42
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21
Theory
21
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21
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20
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20
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20
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income
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revenues
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Beal, Virginia
1
Bijmolt, Tammo H. A.
1
Cheong, Yunjae
1
Clement, Wendell E.
1
Cliquet, Gérard
1
Danenberg, Nick
1
De Gregorio, Federico
1
Eley, C. P.
1
Gelb, Betsy D.
1
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1
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1
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1
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1
Koetz, Clara
1
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1
Leeflang, Peter
1
Myrland, Øystein
1
Rametsteiner, Harald
1
Samaraweera, Monoshi
1
Santos, Cristiane Pizzutti dos
1
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Spotts, Harlan E.
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Journal of advertising : official publication of the American Academy of Advertising
2
AEM research bulletin
1
ERS / U.S. Dept. of Agriculture, Economic Research Service
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of business strategy
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
NICPRE / National Institute for Commodity Promotion Research and Evaluation
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
10
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1
Advertising spending, mood and level of product information on quality perception
Koetz, Clara
;
Santos, Cristiane Pizzutti dos
;
Cliquet, …
- In:
Managerial and decision economics : MDE ; the …
38
(
2017
)
3
,
pp. 314-325
Persistent link: https://www.econbiz.de/10011699992
Saved in:
2
Advertising budgeting : a reinvestigation of the evidence on brand size and spend
Danenberg, Nick
;
Kennedy, Rachel
;
Beal, Virginia
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 139-146
Persistent link: https://www.econbiz.de/10011453908
Saved in:
3
How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
Saved in:
4
Advertising spending efficiency among top US advertisers from 1985 to 2012 : overspending or smart managing?
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 344-358
Persistent link: https://www.econbiz.de/10010469997
Saved in:
5
Wringing more value from advertising dollars : the customer satisfaction boost
Samaraweera, Monoshi
;
Gelb, Betsy D.
- In:
Journal of business strategy
32
(
2011
)
6
,
pp. 24-29
Persistent link: https://www.econbiz.de/10009412352
Saved in:
6
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
7
Erfolgsstudie Prospekt
Rametsteiner, Harald
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
53
(
2008
)
1
,
pp. 45-48
Persistent link: https://www.econbiz.de/10003674497
Saved in:
8
Zur Staffelung von Werbeausgaben in Werbesalven
Steffenhagen, Hartwig
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 315-333)
.
2005
Persistent link: https://www.econbiz.de/10003251312
Saved in:
9
Relationship between partial and total responses to advertising with application to US meats
Kinnucan, Henry W.
;
Myrland, Øystein
-
2002
Persistent link: https://www.econbiz.de/10001674333
Saved in:
10
The effect of different levels of promotional expenditures on sales of fluid milk
Clement, Wendell E.
;
Henderson, P. L.
;
Eley, C. P.
-
1965
Persistent link: https://www.econbiz.de/10001549748
Saved in:
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