//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer behaviour : an international research review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Experiential marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Event marketing
4
Event-Marketing
4
Consumer behaviour
3
Konsumentenverhalten
3
Social group
2
Soziale Gruppe
2
Australia
1
Australien
1
Customer retention
1
Einkaufszentrum
1
Einzelhandelsstandort
1
Football
1
Fußball
1
Kundenbindung
1
Ladengestaltung
1
Nachhaltige Entwicklung
1
Perception
1
Retail location
1
Shopping center
1
Store design
1
Sustainable development
1
Wahrnehmung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Albinsson, Pia A.
1
Birch, Dawn
1
Karg, Adam
1
Leckie, Civilai
1
Lock, Daniel
1
McDonald, Heath
1
Pecoraro, Maria
1
Perera, B. Yasanthi
1
Sit, Jason Kokho
1
Uusitalo, Outi
1
Zubcevic-Basic, Nives
1
more ...
less ...
Published in...
All
Journal of consumer behaviour : an international research review
SpringerLink / Bücher
36
Tourism management : research, policies, practice
30
International journal of event and festival management
29
Journal of travel and tourism marketing
23
Customer Experience : Forum Dienstleistungsmanagement
22
International journal of hospitality management
20
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
20
Journal of business research : JBR
17
International journal of contemporary hospitality management
16
Tourism management perspectives : TMP
16
Food and wine events in Europe : a stakeholder approach
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Markenkommunikation und Beziehungsmarketing
14
Journal of hospitality marketing & management
13
Journal of retailing and consumer services
13
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
13
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
12
Event-Marketing : Trends und Entwicklungen
12
International journal of sport management and marketing : IJSMM
12
Sport management review
12
Springer eBook Collection
11
essentials
11
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Memorable customer experiences : a research anthology
8
Wirtschaftswissenschaft
8
European Sport management quarterly : ESMQ
7
Journal of hospitality and tourism insights
7
Journal of marketing management : MM
7
Stand und Perspektiven der Eventforschung
7
The business of events management
7
The journal of brand management : an international journal
7
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
6
Events und Sport : Stand und Perspektiven der Eventforschung
6
Journal of advertising research
6
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Segmenting initial fans of a new team : a taxonomy of sport early adopters
McDonald, Heath
;
Leckie, Civilai
;
Karg, Adam
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10011477180
Saved in:
2
Exploring the everyday retail experience : the discourses of style and design
Pecoraro, Maria
;
Uusitalo, Outi
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
6
,
pp. 429-441
Persistent link: https://www.econbiz.de/10010469813
Saved in:
3
Entertainment events in shopping malls : profiling passive and active participation behaviors
Sit, Jason Kokho
;
Birch, Dawn
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
6
,
pp. 383-392
Persistent link: https://www.econbiz.de/10010469825
Saved in:
4
Alternative marketplaces in the 21st century : building community through sharing events
Albinsson, Pia A.
;
Perera, B. Yasanthi
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
4
,
pp. 303-315
Persistent link: https://www.econbiz.de/10009624516
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->