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Consumer behaviour
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Visual perception
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Visuelle Wahrnehmung
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eye-tracking
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Advertising effects
3
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Griffin, W. Glenn
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Guo, Zhaoyang
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Psychology & marketing
Journal of business research : JBR
34
Journal of behavioral decision making
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of retailing and consumer services
13
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
8
Eye Tracking in der Sport- und Veranstaltungsbranche
7
International journal of advertising : the review of marketing communications
7
Judgment and Decision Making
7
Games and economic behavior
5
Journal of economic behavior & organization : JEBO
5
Journal of the Economic Science Association : a companion journal to Experimental economics
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Electronic commerce research
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of management information systems : JMIS
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Journal of marketing research
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Journal of marketing research : JMR
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Behavioral research in accounting
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Experimental economics : a journal of the Economic Science Association
3
HEC Paris research paper series
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of market research
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Network Intelligence Studies
3
Online Information Review
3
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
3
Production and operations management : the flagship research journal of the Production and Operations Management Society
3
SpringerLink / Bücher
3
The journal of brand management : an international journal
3
Tourism management : research, policies, practice
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Applied economics letters
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Asia Pacific journal of marketing and logistics
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CrossCultural Management Journal
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Discussion Papers of the Max Planck Institute for Research on Collective Goods
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Discussion papers of the Max Planck Institute for Research on Collective Goods
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Duesseldorf Working Papers in Applied Management and Economics
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ECONIS (ZBW)
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1
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
2
The influence of anthropomorphic cues in retailing : the moderating effect of the vice versus virtue products
Londoño, Juan C.
;
Ruiz de Maya, Salvador
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1322-1335
Persistent link: https://www.econbiz.de/10013280099
Saved in:
3
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
4
How to communicate typical-local foods to improve food tourism attractiveness
Savelli, Elisabetta
;
Gregory-Smith, Diana
;
Murmura, Federica
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1350-1369
Persistent link: https://www.econbiz.de/10013280103
Saved in:
5
The effects of a dividing line in a product assortment on perceived quantity, willingness to buy, and choice satisfaction
Ouyang, Jun
;
Jia, Yanli
;
Guo, Zhaoyang
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1511-1528
Persistent link: https://www.econbiz.de/10013280122
Saved in:
6
The effect of stylistic product information on consumers' aesthetic responses
Schnurr, Benedikt
;
Sauer, Nicola E.
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011448930
Saved in:
7
Effects of lightness-location congruency on consumers' purchase decision making
Sunaga, Tsutomu
;
Park, Jaewoo
;
Spence, Charles
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011602977
Saved in:
8
Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation
Steinmann, Sascha
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10010527152
Saved in:
9
How visual brand identity shapes consumer response
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 225-236
Persistent link: https://www.econbiz.de/10010341740
Saved in:
10
Breaking through complexity : visual and conceptual dimensions in logo evaluation across exposures
Miceli, Gaetano
;
Scopelliti, Irene
;
Raimondo, Maria …
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 886-899
Persistent link: https://www.econbiz.de/10010484316
Saved in:
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