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~subject:"Brand extension"
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Search: subject_exact:"Familienmarke"
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Subject
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Brand extension
Brand architecture
510
Markenarchitektur
510
Brand management
379
Markenführung
379
Corporate reputation
219
Firmenimage
219
Markenimage
103
Brand image
102
Corporate culture
96
Unternehmenskultur
96
Brand
94
Markenartikel
93
Consumer behaviour
81
Konsumentenverhalten
81
Marketing management
62
Marketingmanagement
62
Corporate Social Responsibility
61
Corporate social responsibility
59
Öffentlichkeitsarbeit
54
Public relations
53
Corporate branding
41
Markenpolitik
41
Stakeholder
29
Beziehungsmarketing
27
Relationship marketing
27
Deutschland
26
Germany
26
Reputation
25
Cultural heritage
23
Kulturgüter
23
Marketing
23
Corporate brand
22
Großbritannien
20
United Kingdom
20
corporate branding
20
B-to-B-Marketing
19
Business-to-business marketing
19
Business ethics
18
Lieferantenmanagement
18
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6
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1
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Article
15
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3
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Article in journal
11
Aufsatz in Zeitschrift
11
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3
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3
Arbeitspapier
1
Aufsatzsammlung
1
Collection of articles of several authors
1
Graue Literatur
1
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1
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1
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1
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1
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English
16
German
2
Author
All
Aaker, David A.
2
Keller, Kevin Lane
2
Barrio-García, Salvador del
1
Binh Ngo Xuan
1
Boisvert, Jean
1
Braig, Bridgette M.
1
Eisingerich, Andreas B
1
Foscht, Thomas
1
Ghaddar, Sarah
1
Gürhan-Canli, Zeynep
1
Haahtela, Kari
1
Hanssens, Dominique M.
1
Hayran, Ceren
1
Hennigs, Nadine
1
Hwang, Hansol
1
Kaplanidou, Kyriaki
1
Kilian, Karsten
1
Liljander, Veronica
1
Lim, Choong Hoon
1
Liu, Yeyi
1
Ma, Shang Chun
1
Miklós-thal, Jeanine
1
Ngoc Nguyen Thi
1
Nhung Nguyen Thi
1
Ostillio, Maria Carmela
1
Pandey, Anuja
1
Pedersen, Paul M.
1
Pickenpack, Nils
1
Prados-Peña, Ma. Belén
1
Rühl, Vanessa
1
Sarasvuo, Sonja
1
Schmidt, Steffen
1
Sezen, Burcu
1
Thuy Truong Thi
1
Tsai, Huei-Ting
1
Tybout, Alice M.
1
Walsh, Patrick
1
Wiedmann, Klaus-Peter
1
Wuestefeld, Thomas
1
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BusinessVillage GmbH
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Asia-Pacific journal of management research and innovation
1
Fashion branding and communication : core strategies of European luxury brands
1
International journal of business and globalisation : IJBG
1
Journal of marketing analytics : JMA
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Managing service quality : MSQ ; an international journal
1
Quantitative marketing and economics : QME
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Schriftenreihe Studien zum Konsumentenverhalten
1
The Routledge companion to contemporary brand management
1
The journal of brand management : an international journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
18
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18
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18
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date (oldest first)
1
Financial returns to corporate brand extensions : does typicality matter?
Sezen, Burcu
;
Hanssens, Dominique M.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10014374831
Saved in:
2
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
3
How corporate social responsibility and social identities lead to corporate brand equity : an evaluation in the context of sport teams as brand extensions
Ma, Shang Chun
;
Kaplanidou, Kyriaki
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012519168
Saved in:
4
Factors' affect on the Viettel corporation brand, Vietnam
Binh Ngo Xuan
;
Ngoc Nguyen Thi
;
Thuy Truong Thi
;
Nhung …
- In:
Asia-Pacific journal of management research and innovation
17
(
2021
)
1/2
,
pp. 31-42
Persistent link: https://www.econbiz.de/10012793995
Saved in:
5
How does parent heritage brand preference affect brand extension loyalty? : a moderated mediation analysis
Prados-Peña, Ma. Belén
;
Barrio-García, Salvador del
- In:
Tourism management perspectives : TMP
36
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012421399
Saved in:
6
Mehr Erfolg mit Markenkooperationen : Partnerschaften im Zeitalter der Digitalisierung
Kilian, Karsten
(
ed.
);
Pickenpack, Nils
(
ed.
)
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011762962
Saved in:
7
Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
Saved in:
8
Salvatore Ferragamo : brand heritage as main vector of brand extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 73-99)
.
2017
Persistent link: https://www.econbiz.de/10012498307
Saved in:
9
Brand extensions
Hayran, Ceren
;
Gürhan-Canli, Zeynep
- In:
The Routledge companion to contemporary brand management
,
(pp. 136-152)
.
2016
Persistent link: https://www.econbiz.de/10011515385
Saved in:
10
Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball
Walsh, Patrick
;
Hwang, Hansol
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 214-224
Persistent link: https://www.econbiz.de/10011415225
Saved in:
11
Vertrauen in Markenarchitekturen : kommunikative Maßnahmen zum Aufbau und Transfer von Markenvertrauen ; eine empirische Untersuchung der Wirkung und des Transferpotenzials untersc...
Rühl, Vanessa
-
2014
Persistent link: https://www.econbiz.de/10010367522
Saved in:
12
The reciprocal impact of vertical service line extensions on parent brands : the roles of innovativeness, quality, and involvement
Boisvert, Jean
- In:
Managing service quality : MSQ ; an international journal
22
(
2012
)
6
,
pp. 546-564
Persistent link: https://www.econbiz.de/10009692810
Saved in:
13
Linking reputations through umbrella branding
Miklós-thal, Jeanine
- In:
Quantitative marketing and economics : QME
10
(
2012
)
3
,
pp. 335-374
Persistent link: https://www.econbiz.de/10009619787
Saved in:
14
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
15
Managing brand personality when brand undergoes sequential extension
Pandey, Anuja
- In:
International journal of business and globalisation : IJBG
7
(
2011
)
4
,
pp. 471-484
Persistent link: https://www.econbiz.de/10009354631
Saved in:
16
Brand extensions
Braig, Bridgette M.
;
Tybout, Alice M.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 91-103)
.
2005
Persistent link: https://www.econbiz.de/10003285335
Saved in:
17
The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane
;
Aaker, David A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 272-298)
.
2003
Persistent link: https://www.econbiz.de/10001761987
Saved in:
18
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
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