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~subject:"Internal branding"
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Internal branding
Brand architecture
508
Markenarchitektur
508
Brand management
377
Markenführung
377
Corporate reputation
218
Firmenimage
218
Markenimage
102
Brand image
101
Corporate culture
96
Unternehmenskultur
96
Brand
93
Markenartikel
92
Consumer behaviour
80
Konsumentenverhalten
80
Corporate Social Responsibility
61
Marketing management
61
Marketingmanagement
61
Corporate social responsibility
59
Öffentlichkeitsarbeit
54
Public relations
53
Corporate branding
41
Markenpolitik
41
Stakeholder
29
Beziehungsmarketing
27
Relationship marketing
27
Deutschland
26
Germany
26
Reputation
25
Corporate brand
23
Cultural heritage
23
Kulturgüter
23
Marketing
22
Großbritannien
20
United Kingdom
20
corporate branding
20
B-to-B-Marketing
19
Business-to-business marketing
19
Brand extension
18
Lieferantenmanagement
18
Markentransfer
18
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Anisimova, Tatiana
1
Balmer, John M.T.
1
Bang, Nguyen
1
Baumgarth, Carsten
1
Boukis, Achilleas
1
Chang, Aihwa
1
Chiang, Hsu-hsin
1
Chun, Rosa
1
Davies, Gary
1
González del Valle Brena, Almudena
1
Han, Tzu-shian
1
Hesse, Andreas
1
Kaminakis, Kostas
1
Khanyapuss Punjaisri
1
Lindgreen, Adam
1
Mavondo, Felix T.
1
Melewar, T. C.
1
Papastathopoulos, Avraam
1
Rodríguez-Cánovas, Belén
1
Schmidt, Holger J.
1
Stuart, Helen
1
Sujchaphong, Narissara
1
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European journal of marketing : EJM
3
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate reputation review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
The marketing review
1
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ECONIS (ZBW)
9
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1
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
2
How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas
;
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 191-204
Persistent link: https://www.econbiz.de/10012666292
Saved in:
3
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
4
Corporate branding : an employee perspective
Stuart, Helen
;
Rodríguez-Cánovas, Belén
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 86-115)
.
2013
Persistent link: https://www.econbiz.de/10009781998
Saved in:
5
Managing the brand from within
González del Valle Brena, Almudena
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 43-51)
.
2013
Persistent link: https://www.econbiz.de/10009782160
Saved in:
6
Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
Saved in:
7
A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Chang, Aihwa
;
Chiang, Hsu-hsin
;
Han, Tzu-shian
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 626-662
Persistent link: https://www.econbiz.de/10009567643
Saved in:
8
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
9
The performance implications of company-salesperson corporate brand misalignment
Anisimova, Tatiana
;
Mavondo, Felix T.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 771-795
Persistent link: https://www.econbiz.de/10003989128
Saved in:
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