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~type_genre:"Systematic review"
~type_genre:"Article in journal"
~subject:"Lieferantenmanagement"
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Search: subject_exact:"Family brand"
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Lieferantenmanagement
Brand architecture
313
Markenarchitektur
313
Brand management
250
Markenführung
250
Corporate reputation
162
Firmenimage
162
Brand image
79
Markenimage
79
Corporate culture
77
Unternehmenskultur
77
Brand
66
Markenartikel
65
Consumer behaviour
59
Konsumentenverhalten
59
Corporate Social Responsibility
46
Corporate social responsibility
46
Marketing management
44
Marketingmanagement
44
Public relations
43
Öffentlichkeitsarbeit
43
Corporate branding
40
Beziehungsmarketing
23
Relationship marketing
23
Stakeholder
23
Corporate brand
22
Cultural heritage
21
Kulturgüter
21
Reputation
21
corporate branding
19
B-to-B-Marketing
17
Business-to-business marketing
17
Supplier relationship management
17
Business ethics
14
Corporate identity
14
Großbritannien
14
United Kingdom
14
Unternehmensethik
14
corporate brand
14
Brand extension
11
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17
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Systematic review
Article in journal
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17
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English
17
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Iglesias, Oriol
3
Ind, Nicholas
3
Abratt, Russell
2
Markovic, Stefan
2
Mingione, Michela
2
Mysen, Tore
2
Sarkar, Soumya
2
Svensson, Göran
2
Anisimova, Tatiana
1
Balmer, John M. T.
1
Baumgarth, Carsten
1
Bick, Geoff
1
Bogaards, Marlene
1
Chen, Weifeng
1
Eisingerich, Andreas B
1
Flax, Jeremy
1
Foscht, Thomas
1
Gyrd-Jones, Richard I.
1
Haahtela, Kari
1
He, Xinming
1
Henseler, Jörg
1
Hutchinson, David B.
1
Kleyn, Nicola
1
Koporcic, Nikolina
1
Kristal, Samuel
1
Landgraf, Polina
1
Leoni, Luna
1
Liljander, Veronica
1
Lin, Zhibin
1
Liu, Yeyi
1
Mavondo, Felix
1
Mishra, Prashant
1
Mpinganjira, Mercy
1
Perin, Marcelo Gattermann
1
Pranjal, Piyush
1
Sarasvuo, Sonja
1
Simões, Cláudia
1
Singh, Jang
1
Singh, Jaywant
1
Tsai, Huei-Ting
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Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of business research : JBR
2
The journal of brand management : an international journal
2
The journal of business & industrial marketing
2
Corporate governance : the international journal for effective board performance
1
International journal of business and emerging markets : IJBEM
1
Journal of business-to-business marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
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ECONIS (ZBW)
17
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1
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
2
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
3
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
4
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
5
Corporate branding in an emerging business market : a phenomenological perspective
Pranjal, Piyush
;
Sarkar, Soumya
- In:
International journal of business and emerging markets …
12
(
2020
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10012204605
Saved in:
6
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
7
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
8
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
9
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
10
Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
Saved in:
11
Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
Saved in:
12
Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
13
The perceptions of supplier-buyer relations and its affect on the corporate brand
Flax, Jeremy
;
Bick, Geoff
;
Abratt, Russell
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 22-37
Persistent link: https://www.econbiz.de/10011482855
Saved in:
14
Corporate brand expressions in business-to-business companies' websites : evidence from Brazil and India
Simões, Cláudia
;
Singh, Jaywant
;
Perin, Marcelo Gattermann
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 59-68
Persistent link: https://www.econbiz.de/10011422737
Saved in:
15
Aligning company and dealer perspectives in corporate branding : implications for dealer satisfaction and commitment
Anisimova, Tatiana
;
Mavondo, Felix
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10010343524
Saved in:
16
Towards a model of conscientious corporate brands : a Canadian study
Hutchinson, David B.
;
Singh, Jang
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
28
(
2013
)
8
,
pp. 687-695
Persistent link: https://www.econbiz.de/10010222145
Saved in:
17
A framework of conscientious corporate brand : a South African validation
Svensson, Göran
;
Bogaards, Marlene
;
Mpinganjira, Mercy
; …
- In:
Corporate governance : the international journal for …
12
(
2012
)
5
,
pp. 675-685
Persistent link: https://www.econbiz.de/10009673165
Saved in:
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