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person:"Ko, Eunju"
~subject:"Internet marketing"
~subject:"Clothing industry"
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Internet marketing
Clothing industry
Fashion
35
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33
Consumer behaviour
24
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24
Brand management
13
Luxury goods
12
Luxusgüter
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12
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8
Marketingmanagement
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Customer value
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Textile distribution
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Textilhandel
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Ko, Eunju
Choi, Tsan-Ming
16
Merlo, Elisabetta
10
Ozuem, Wilson
8
Mogaji, Emmanuel
7
Cedrola, Elena
6
Easey, Mike
6
Kim, Kyung Hoon
6
Madsen, Dag Øivind
6
Bosah, Genevieve
5
Brooksworth, Frederica
5
Caniato, Federico
5
Caridi, Maria
5
Guercini, Simone
5
Henninger, Claudia E.
5
Jin, Byoungho
5
Kim, Sang Jin
5
Macchion, Laura
5
Muthu, Subramanian Senthilkannan
5
Perry, Patsy
5
Pouillard, Véronique
5
Shen, Bin
5
Vecchi, Alessandra
5
Ahmed, Jashim Uddin
4
Aspers, Patrik
4
Atik, Deniz
4
Banerjee, Satya Shankar
4
Blaszczyk, Regina Lee
4
Bug, Peter
4
Cantoni, Lorenzo
4
Chow, Pui-Sze
4
D'Souza, Clare M.
4
Danese, Pamela
4
Gardetti, Miguel Angel
4
Goworek, Helen
4
Hartmann, Patrick
4
Jain, Geetika
4
Kent, Anthony
4
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4
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Journal of business research : JBR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Asia Pacific journal of marketing and logistics
2
Journal of global fashion marketing : JGfM
2
European management journal
1
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
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1
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
3
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
4
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
5
Culture and art policy analysis in fashion capitals : New York, London, Seoul, Beijing, and Jakarta
Jeong, Dayun
;
Chun, Eunha
;
Ko, Eunju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012416249
Saved in:
6
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
7
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
8
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
9
What fashion startups should know before launching crowdfunding projects : focusing on Wadiz reward crowdfunding
Ko, Jisu
;
Ko, Eunju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
2
,
pp. 176-191
Persistent link: https://www.econbiz.de/10012500751
Saved in:
10
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
11
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
12
A decision model development for crowdsourcing in the fashion industry
Chun, Eunha
;
Song, Sangah
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 411-425
Persistent link: https://www.econbiz.de/10010438486
Saved in:
13
Which content types increase participation in fashion social platforms?
Ko, Eunju
;
Chun, Eunha
;
Song, Sangah
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10010408104
Saved in:
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