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person:"Fuchs, Marcus"
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FMCGs
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Armut
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Fast moving consumer goods
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fast moving consumer goods
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consumer behaviour
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consumer decision-making styles
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economically poor
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marketer dominated sources
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Fuchs, Marcus
Kumar, Arvind
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International journal of business excellence : IJBEX
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International journal of consumer studies
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ECONIS (ZBW)
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Economically poor buyer : a systematic review of consumer behaviour research confronting to FMCGs
Kumar, Arvind
- In:
International journal of business innovation and …
27
(
2022
)
4
,
pp. 480-507
Persistent link: https://www.econbiz.de/10013252958
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2
Sources entrusted by the economically poor : evidences from India, the largest poor consumer base in the world
Kumar, Arvind
- In:
International journal of business excellence : IJBEX
24
(
2021
)
1
,
pp. 84-100
Persistent link: https://www.econbiz.de/10012596266
Saved in:
3
Consumer decision-making styles and post purchase behaviour of poor for Fast Moving Consumer Goods
Kumar, Arvind
;
Vohra, Anupama
;
Dangi, Hamendra Kumar
- In:
International journal of consumer studies
41
(
2017
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10011685499
Saved in:
4
Verpackungsgestaltung bei Markenerweiterungen : der Einfluss auf die Akzeptanz der Konsumenten
Fuchs, Marcus
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002341921
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