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Advertising
Fernsehen
564
Television
516
USA
100
United States
91
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68
Fernsehprogramm
68
Media usage
68
Mediennutzung
68
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67
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64
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52
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48
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48
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47
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47
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46
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46
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43
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43
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40
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37
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37
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35
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35
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34
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34
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34
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30
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30
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23
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22
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Bellman, Steven
2
Guitart, Ivan A.
2
Hervet, Guillaume
2
Varan, Duane
2
Wilbur, Kenneth C.
2
Anderson, Simon P.
1
Beal, Virginia
1
Brusco, M. J.
1
Coate, Stephen
1
Cooney, Kevin J.
1
Deng, Yiting
1
Dukes, Anthony J.
1
Eames, Damien
1
Fritsch, Christoph
1
Gelper, Sarah
1
Givon, Moshe
1
Grosfeld-Nir, Abraham
1
Gunina, Daria
1
Hartmann, Wesley R.
1
Hartnett, Nicole
1
Joo, Mingyu
1
Karniouchina, Ekaterina V.
1
Kempe, David
1
Kim, Woojin
1
Kincl, Tomáš
1
Klapper, Daniel
1
Komárková, Lenka
1
Logan, Kelty
1
Mela, Carl F.
1
Meyers, Cynthia B.
1
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1
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1
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1
Robinson, Jennifer A.
1
Romaniuk, Jenni
1
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1
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1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Advertising in a multimedia age
1
Business history review
1
Economic inquiry : journal of the Western Economic Association International
1
European journal of marketing : EJM
1
Handbook of social media management : value chain and business models in changing media markets
1
Information economics and policy : IEP
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of public economics
1
Journal of the Academy of Marketing Science
1
Journal of the Operational Research Society : OR
1
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1
Television and American consumerism
Kim, Woojin
- In:
Journal of public economics
208
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013347418
Saved in:
2
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
3
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
4
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
5
Was television responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
6
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
7
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
8
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
9
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
10
The impact of contextual television ads on online conversions : an application in the insurance industry
Guitart, Ivan A.
;
Hervet, Guillaume
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 480-498
Persistent link: https://www.econbiz.de/10011734905
Saved in:
11
Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Saved in:
12
Contextual priming effects of television programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
Saved in:
13
Exclusive quality : why exclusive distribution may benefit the TV-viewers
Stennek, Johan
- In:
Information economics and policy : IEP
26
(
2014
),
pp. 42-57
Persistent link: https://www.econbiz.de/10010411289
Saved in:
14
And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
15
Ad addressability and personalized content in IPTV markets
Fritsch, Christoph
- In:
Handbook of social media management : value chain and …
,
(pp. 493-511)
.
2013
Persistent link: https://www.econbiz.de/10009763155
Saved in:
16
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
17
Impact of Mad Money stock recommendations : merging financial and marketing perspectives
Karniouchina, Ekaterina V.
;
Moore, William L.
;
Cooney, …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 244-266
Persistent link: https://www.econbiz.de/10003901190
Saved in:
18
Scheduling advertising slots for television
Brusco, M. J.
- In:
Journal of the Operational Research Society : OR
59
(
2008
)
10
,
pp. 1363-1372
Persistent link: https://www.econbiz.de/10003771696
Saved in:
19
Using partially observed Marko processes to select optimal termination time of TV shows
Givon, Moshe
;
Grosfeld-Nir, Abraham
- In:
Omega : the international journal of management science
36
(
2008
)
3
,
pp. 476-485
Persistent link: https://www.econbiz.de/10003592059
Saved in:
20
Media concentration and consumer product prices
Dukes, Anthony J.
- In:
Economic inquiry : journal of the Western Economic …
44
(
2006
)
1
,
pp. 128-141
Persistent link: https://www.econbiz.de/10003274768
Saved in:
21
Market provision of broadcasting : a welfare analysis
Anderson, Simon P.
;
Coate, Stephen
- In:
The review of economic studies
72
(
2005
)
4
,
pp. 947-972
Persistent link: https://www.econbiz.de/10003173628
Saved in:
22
Advertising, the new television market and the online future
Eames, Damien
- In:
Advertising in a multimedia age
,
(pp. 321-334)
.
1996
Persistent link: https://www.econbiz.de/10001569749
Saved in:
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