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~subject:"Advertising"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Fernsehen
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480
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64
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63
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Working paper / National Bureau of Economic Research, Inc.
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
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1
How and when to use the political cycle to identify advertising effects
Moshary, Sarah
;
Shapiro, Bradley T.
;
Song, Jihong
-
2020
Persistent link: https://www.econbiz.de/10012254382
Saved in:
2
Television and American consumerism
Kim, Woojin
- In:
Journal of public economics
208
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013347418
Saved in:
3
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
4
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
5
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
6
Was television responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
7
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
8
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
9
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
10
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
11
The impact of contextual television ads on online conversions : an application in the insurance industry
Guitart, Ivan A.
;
Hervet, Guillaume
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 480-498
Persistent link: https://www.econbiz.de/10011734905
Saved in:
12
Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Saved in:
13
Targeting political advertising on television
Lovett, Mitchell J.
;
Peress, Michael
-
2010
Persistent link: https://www.econbiz.de/10009296052
Saved in:
14
Contextual priming effects of television programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
Saved in:
15
Exclusive quality : why exclusive distribution may benefit the TV-viewers
Stennek, Johan
- In:
Information economics and policy : IEP
26
(
2014
),
pp. 42-57
Persistent link: https://www.econbiz.de/10010411289
Saved in:
16
And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
17
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
18
Impact of Mad Money stock recommendations : merging financial and marketing perspectives
Karniouchina, Ekaterina V.
;
Moore, William L.
;
Cooney, …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 244-266
Persistent link: https://www.econbiz.de/10003901190
Saved in:
19
Market provision of public goods : the case of broadcasting
Anderson, Simon P.
;
Coate, Stephen
-
2000
Persistent link: https://www.econbiz.de/10001448425
Saved in:
20
Scheduling advertising slots for television
Brusco, M. J.
- In:
Journal of the Operational Research Society : OR
59
(
2008
)
10
,
pp. 1363-1372
Persistent link: https://www.econbiz.de/10003771696
Saved in:
21
Using partially observed Marko processes to select optimal termination time of TV shows
Givon, Moshe
;
Grosfeld-Nir, Abraham
- In:
Omega : the international journal of management science
36
(
2008
)
3
,
pp. 476-485
Persistent link: https://www.econbiz.de/10003592059
Saved in:
22
Media concentration and consumer product prices
Dukes, Anthony J.
- In:
Economic inquiry : journal of the Western Economic …
44
(
2006
)
1
,
pp. 128-141
Persistent link: https://www.econbiz.de/10003274768
Saved in:
23
The economics of domestic cultural content protection in broadcasting
Bekkali, Mukhtar
(
contributor
);
Beghin, John C.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003333802
Saved in:
24
Media concentration and consumer product prices
Dukes, Anthony
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003156229
Saved in:
25
Market provision of broadcasting : a welfare analysis
Anderson, Simon P.
;
Coate, Stephen
- In:
The review of economic studies
72
(
2005
)
4
,
pp. 947-972
Persistent link: https://www.econbiz.de/10003173628
Saved in:
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