De Canio, Francesca - 2017 - 1st ed
Intro -- Frontespizio -- Copyright -- Indice -- Preface -- 1 The new social game: The active role of the consumer in value creation -- 1. Once upon a time -- 2. The crowdsourcing perspective -- 3. Much more than sharing -- 4. The ideological debate -- 5. The goal of our research -- 2 Consumption...