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Journal of marketing
Journal of cultural economics
52
The journal of media economics
31
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
26
Journal of travel and tourism marketing
17
NBER working paper series
17
Journal of business research : JBR
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Working paper / National Bureau of Economic Research, Inc.
16
NBER Working Paper
15
Applied economics letters
14
International journal of arts management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Applied economics
11
Business of bollywood : the changing dimensions
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Information economics and policy : IEP
10
Journal of media business studies
10
Marketing letters : a journal of research in marketing
10
Journal of the Academy of Marketing Science
9
Psychology & marketing
9
Creative industries and developing countries : voice, choice and economic growth
8
Industry and innovation
8
Journal of promotion management : JPM
8
SpringerLink / Bücher
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Trade information bulletin
8
Kom / Kommission der Europäischen Gemeinschaften
7
Working paper series
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Business history
6
Economic history working papers / LSE, Economic History Department
6
Economic research
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Harvard business review : HBR
6
International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
6
International journal of industrial organization
6
Journal of global fashion marketing : JGfM
6
Reports and papers on mass communication
6
Review of industrial organization : RIO
6
Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion
6
The journal of law & economics
6
Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
2
Do spoilers really spoil? : using topic modeling to measure the effect of spoiler reviews on box office revenue
Ryoo, Jun Hyun
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 70-88
Persistent link: https://www.econbiz.de/10012485583
Saved in:
3
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Saved in:
4
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
5
Dynamic effects among movie ratings, movie revenues, and viewer satisfaction
Moon, Sangkil
;
Bergey, Paul K.
;
Iacobucci, Dawn
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 108-121
Persistent link: https://www.econbiz.de/10003940589
Saved in:
6
Conceptualizing and measuring the monetary value of brand extensions : the case of motion pictures
Hennig-Thurau, Thorsten
;
Houston, Mark B.
;
Heitjans, Torsten
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 167-183
Persistent link: https://www.econbiz.de/10003901172
Saved in:
7
Consumer file sharing of motion pictures
Hennig-Thurau, Thorsten
;
Henning, Victor
;
Sattler, Henrik
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003564816
Saved in:
8
The last picture show? : timing and order of movie distribution channels
Hennig-Thurau, Thorsten
;
Henning, Victor
;
Sattler, Henrik
; …
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 63-83
Persistent link: https://www.econbiz.de/10003564871
Saved in:
9
The power of stars : do star actors drive the success of movies?
Elberse, Anita
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 102-120
Persistent link: https://www.econbiz.de/10003565688
Saved in:
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