//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bang, Nguyen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Firmenimage"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Corporate reputation
17
Firmenimage
17
Brand management
8
Markenführung
8
Public relations
8
Öffentlichkeitsarbeit
8
Brand image
6
Markenimage
6
Brand architecture
5
Markenarchitektur
5
Reputation
5
Corporate culture
4
Corporate image
4
Unternehmenskultur
4
Consumer behaviour
3
Corporate Social Responsibility
3
Corporate communication
3
Corporate social responsibility
3
Konsumentenverhalten
3
Strategic management
3
Strategisches Management
3
Brand
2
Brand reputation
2
Higher education institution
2
Hochschule
2
Markenartikel
2
Pharmaceutical industry
2
Pharmaindustrie
2
Taiwan
2
corporate communication
2
organization management
2
Airline
1
Airlines
1
Appearance
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand equity
1
Brand identity
1
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
15
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
17
Author
All
Bang, Nguyen
Melewar, T. C.
47
Balmer, John M. T.
35
Schwaiger, Manfred
24
Foroudi, Pantea
23
Wiedmann, Klaus-Peter
19
Walsh, Gianfranco
18
Carroll, Craig E.
15
Harvey, William S.
15
Pollock, Timothy G.
14
Schaarschmidt, Mario
13
Newburry, William
12
Podnar, Klement
12
Swoboda, Bernhard
12
Tomczak, Torsten
12
Barnett, Michael L.
11
Dowling, Grahame R.
11
Gardberg, Naomi A.
11
Helm, Sabrina
11
Pérez, Andrea
11
Wæraas, Arild
11
Abratt, Russell
10
Davies, Gary
10
Deephouse, David L.
10
Dennis, Charles
10
Esch, Franz-Rudolf
10
Ordoñez, Guillermo
10
Pfarrer, Michael D.
10
Bénabou, Roland
9
Hillenbrand, Carola
9
Hirsch, Peter B.
9
Kitchen, Philip J.
9
Martin, Graeme
9
Schultz, Majken
9
Schwalbach, Joachim
9
Abeysekera, Indra
8
Fombrun, Charles J.
8
Foroudi, Mohammad Mahdi
8
Gatzert, Nadine
8
Greyser, Stephen A.
8
more ...
less ...
Published in...
All
International studies of management and organization
5
Qualitative market research : an international journal
4
Journal of marketing communications
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of business research : JBR
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
17
of
17
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
2
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
3
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
4
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
5
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
6
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
7
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
8
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
9
Corporate reputation
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011734672
Saved in:
10
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
11
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
12
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
13
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
Saved in:
14
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu
;
Bang, Nguyen
;
Melewar, T. C.
;
Dennis, …
- In:
The marketing review
15
(
2015
)
3
,
pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
Saved in:
15
Exploring the corporate image formation process
Tran, Mai An
;
Bang, Nguyen
;
Melewar, T. C.
;
Bodoh, Jim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
Saved in:
16
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
17
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->