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person:"Hakatie, Annaleena"
~person:"Boya, Ünal Ö."
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Hakatie, Annaleena
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Journal of food products marketing
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Low involvement, low price and low quality image renegotiated : a case study of staple food package design
Ryynänen, Toni
;
Hakatie, Annaleena
- In:
The international review of retail, distribution and …
23
(
2013
)
2
,
pp. 204-219
Persistent link: https://www.econbiz.de/10009743689
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2
The effect of package shape on apparent volume : an exploratory study with implications for package design
Garber, Lawrence L.
;
Hyatt, Eva M.
;
Boya, Ünal Ö.
- In:
Journal of marketing theory and practice
17
(
2009
)
3
,
pp. 215-234
Persistent link: https://www.econbiz.de/10003867492
Saved in:
3
Does visual package clutter obscure the communicability of food package shape?
Garber, Lawrence L.
;
Hyatt, Eva M.
;
Boya, Ünal Ö.
- In:
Journal of food products marketing
14
(
2008
)
4
,
pp. 21-32
Persistent link: https://www.econbiz.de/10003775490
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