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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Fragebogen
122
Questionnaire
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20
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20
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14
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14
Corporate culture
12
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Anderson, Rolph E.
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Jambulingam, Thanigavelan
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Kathuria, Ravi
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Liew, Bryan Soh Yuen
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Nevin, John R.
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Thurasamy Ramayah
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Journal of marketing theory and practice
2
Customer relationship management and the social and semantic web : enabling cliens conexus
1
European journal of marketing : EJM
1
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ECONIS (ZBW)
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1
Customer relationship management (CRM) implementation intensity and performance : a study of Web-hosting companies
Liew, Bryan Soh Yuen
;
Thurasamy Ramayah
;
Leen, Jasmine …
- In:
Customer relationship management and the social and …
,
(pp. 129-140)
.
2012
Persistent link: https://www.econbiz.de/10009377129
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2
Fairness-trust-loyalty relationship under varying conditions of supplier-buyer interdependence
Jambulingam, Thanigavelan
;
Kathuria, Ravi
;
Nevin, John R.
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10008900889
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3
Customer satisfaction and loyalty in e-markets : a PLS path modeling approach
Anderson, Rolph E.
;
Swaminathan, Srinivasan
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10008989389
Saved in:
4
Relationships in fast moving consumer goods markets : the consumer's perspective
Leahy, Rose
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 651-672
Persistent link: https://www.econbiz.de/10009010599
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