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type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Freiverkäufliches Arzneimittel"
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OTC pharmaceuticals
12
Rezeptfreies Arzneimittel
12
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3
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Evans, David S.
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Goisis, Gianandrea
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Bridging the gap between advertising academia and practice
1
CSR und Brand Management : Marken nachhaltig führen
1
Economics of competition
1
Gesundheitswirtschaft in Deutschland : die Zukunftsbranche ; Beispiele über alle wichtigen Bereiche des Gesundheitswesens in Deutschland zur Gesundheitswirtschaft
1
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
1
Inclusive innovation for sustainable development : theory and practice
1
Indian pharmaceutical industry : strategies and challenges in formulations marketing
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
New technology-based firms in the new millennium ; Vol. 11
1
Recent developments in antitrust : theory and evidence
1
Scanner data and price indexes
1
Selected papers of the Symposium on Operations Research (SOR'96) : Braunschweig, September 3 - 6, 1996
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ECONIS (ZBW)
12
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1
The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
2
GSK in Africa : an inclusive strategy case study for low-income market segments
Ismail, Tashmia
;
Powell, Philip T.
- In:
Inclusive innovation for sustainable development : …
,
(pp. 129-147)
.
2016
Persistent link: https://www.econbiz.de/10011545088
Saved in:
3
Acquisition of knowledge in networking for internationalisation
Bell, Valerie A.
;
Cooper, Sarah
-
2015
Persistent link: https://www.econbiz.de/10011391942
Saved in:
4
Factors affecting adherence to governmental health warnings and the case of over-the-counter cough and cold medications (OTC-CCM) in children under two
Miron-Shatz, Talya
;
Doniger, Glen M.
;
Hanoch, Yaniv
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 345-363)
.
2014
Persistent link: https://www.econbiz.de/10010353556
Saved in:
5
Salus : Naturarzneimittel-Hersteller zwischen Tradition und Moderne
Greither, Otto
- In:
CSR und Brand Management : Marken nachhaltig führen
,
(pp. 153-165)
.
2014
Persistent link: https://www.econbiz.de/10010394014
Saved in:
6
The market for self-medication in Austria : the competition economist's point of view
Boeheim, Michael H.
;
Pichler, Eva
- In:
Economics of competition
,
(pp. 19-32)
.
2013
Persistent link: https://www.econbiz.de/10009754997
Saved in:
7
Market-Access : Hürdenlauf auch für OTC-Produkte?
Thom, Peter Michael
- In:
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
,
(pp. 175-188)
.
2011
Persistent link: https://www.econbiz.de/10008859751
Saved in:
8
Der zweite Gesundheitsmarkt als notwendige Ergänzung des Ersten
Kartte, Joachim
;
Neumann, Karsten
- In:
Gesundheitswirtschaft in Deutschland : die …
,
(pp. 760-770)
.
2009
Persistent link: https://www.econbiz.de/10003813917
Saved in:
9
Consumers' attitude towards pharma OTC products
Srivastava, R. K.
- In:
Indian pharmaceutical industry : strategies and …
,
(pp. 134-143)
.
2008
Persistent link: https://www.econbiz.de/10003852096
Saved in:
10
Curing sinus headaches and tying law : an empirical analysis of bundling decongestants and pain relievers
Evans, David S.
;
Salinger, Michael A.
- In:
Recent developments in antitrust : theory and evidence
,
(pp. 91-124)
.
2007
Persistent link: https://www.econbiz.de/10003412792
Saved in:
11
The long shadow of patent expiration : generic entry and Rx-to-OTC switches
Berndt, Ernst R.
;
Kyle, Margaret K.
;
Ling, Davina C.
- In:
Scanner data and price indexes
,
(pp. 229-267)
.
2003
Persistent link: https://www.econbiz.de/10001832900
Saved in:
12
Restraining public health expenditure
Goisis, Gianandrea
- In:
Selected papers of the Symposium on Operations Research …
,
(pp. 398-402)
.
1997
Persistent link: https://www.econbiz.de/10001320983
Saved in:
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