//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Emotion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Gamification"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Emotion
Gamification
418
gamification
148
Consumer behaviour
91
Konsumentenverhalten
91
Computerspiel
66
Video game
65
Motivation
54
Beziehungsmarketing
40
Relationship marketing
40
Social Web
39
Social web
39
Innovation
35
Game theory
34
Leistungsmotivation
34
Spieltheorie
34
Work motivation
34
Experiment
27
E-commerce
26
Electronic Commerce
26
Brand management
24
Digitalisierung
24
Innovationsmanagement
24
Markenführung
24
Internet marketing
22
Online-Marketing
22
Games
21
Digitization
20
Innovation management
20
E-Learning
19
Engagement
19
Online retailing
19
Online-Handel
19
Learning organization
18
Lernende Organisation
18
Spiel
18
Customer integration
16
E-learning
16
Kundenintegration
16
Learning process
16
more ...
less ...
Online availability
All
Undetermined
16
Free
1
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Language
All
English
18
Author
All
Robson, Karen
3
Kietzmann, Jan H.
2
McCarthy, Ian P.
2
Pitt, Leyland F.
2
Plangger, Kirk
2
Andrews, Daniel
1
Atwal, Glyn
1
Augusto, Mário Gomes
1
Baines, Tim
1
Baldwin, James
1
Baral, Rupashree
1
Bigdeli, Ali Ziaee
1
Chan, Terri H.
1
Chen, Sihua
1
Cohen, Jason F.
1
Crespi, Roberta
1
Feng, Wenting
1
Garry, Tony
1
Guzzetti, Alice
1
Harwood, Tracy
1
Hsieh, Peishan
1
Janson, Andreas
1
Jha, Ankur
1
Keyvanpour, Mohammad Reza
1
Krishna, Kriti
1
Leimeister, Jan Marco
1
Lin, Youhai
1
Maheswarappa, Satish Sasalu
1
Milovidov, V. D.
1
Moradi, Mohammad
1
Mou, Jian
1
Mullins, Jeffrey K.
1
Neves, Cristiana
1
Petridis, Panagiotis
1
Putra, Mukti Trio
1
Ridgway, Keith
1
Sabherwal, Rajiv
1
Schöbel, Sofia Marlena
1
Shi, Victor Guang
1
Sisson, Annamarie D.
1
more ...
less ...
Published in...
All
Business horizons
2
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of electronic business : IJEB
1
Journal of business research : JBR
1
Journal of hospitality and tourism insights
1
Journal of management education : the official publication of the Organizational Behavior Teaching Society
1
Journal of marketing education : JME
1
Marketing intelligence & planning
1
Psychology & marketing
1
Sport management review
1
Technological forecasting & social change : an international journal
1
The international journal of management education
1
The journal of business strategy
1
The journal of risk finance : JRF
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
18
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Gamifying online training in management education to support emotional engagement and problem-solving skills
Schöbel, Sofia Marlena
;
Janson, Andreas
;
Leimeister, …
- In:
Journal of management education : the official …
47
(
2023
)
2
,
pp. 166-203
Persistent link: https://www.econbiz.de/10014230314
Saved in:
2
Gaming and luxury brands : love and hate
Guzzetti, Alice
;
Crespi, Roberta
;
Atwal, Glyn
- In:
The journal of business strategy
45
(
2024
)
3
,
pp. 206-213
Persistent link: https://www.econbiz.de/10015056011
Saved in:
3
Understanding the dark side of gamified interactions on short-form video platforms : trough a lens of expectations violations theory
Zhou, Fei
;
Lin, Youhai
;
Mou, Jian
;
Cohen, Jason F.
; …
- In:
Technological forecasting & social change : an …
186PB
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014250850
Saved in:
4
Mind the game you set for better website patronage
Krishna, Kriti
;
Sivakumaran, Bharadhwaj
;
Maheswarappa, …
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1560-1590
Persistent link: https://www.econbiz.de/10014252314
Saved in:
5
Mechanism of gamification : role of flow in the behavioral and emotional pathways of engagement in management education
Thomas, Nibu John
;
Baral, Rupashree
- In:
The international journal of management education
21
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014285230
Saved in:
6
Redefining investors' goals in the post-normal world
Milovidov, V. D.
- In:
The journal of risk finance : JRF
24
(
2023
)
3
,
pp. 371-385
Persistent link: https://www.econbiz.de/10014295021
Saved in:
7
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
8
How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai
;
Putra, Mukti Trio
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
Saved in:
9
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
10
Exploratory study on the perceptions of event gamification on positive behavioral outcomes
Sisson, Annamarie D.
;
Whalen, Elizabeth A.
- In:
Journal of hospitality and tourism insights
5
(
2022
)
5
,
pp. 822-841
Persistent link: https://www.econbiz.de/10013483044
Saved in:
11
Gamification : a cognitive-emotional view
Mullins, Jeffrey K.
;
Sabherwal, Rajiv
- In:
Journal of business research : JBR
106
(
2020
),
pp. 304-314
Persistent link: https://www.econbiz.de/10012158370
Saved in:
12
A novel CAPTCHA scheme based on facial expression reconstruction
Moradi, Mohammad
;
Keyvanpour, Mohammad Reza
- In:
International journal of electronic business : IJEB
15
(
2020
)
4
,
pp. 368-388
Persistent link: https://www.econbiz.de/10012508925
Saved in:
13
Motivating professional student behavior through a gamified personal branding assignment
Robson, Karen
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 154-164
Persistent link: https://www.econbiz.de/10012113913
Saved in:
14
Walking for fun or for "likes"? : the impacts of different gamification orientations of fitness apps on consumers' physical activities
Tu, Rungting
;
Hsieh, Peishan
;
Feng, Wenting
- In:
Sport management review
22
(
2019
)
5
,
pp. 682-693
Persistent link: https://www.econbiz.de/10012154062
Saved in:
15
Using gamification to transform the adoption of servitization
Shi, Victor Guang
;
Baines, Tim
;
Baldwin, James
; …
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011730124
Saved in:
16
Game on : engaging customers and employees through gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
59
(
2016
)
1
,
pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
Saved in:
17
An investigation into gamification as a customer engagement experience environment
Harwood, Tracy
;
Garry, Tony
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
Saved in:
18
Is it all a game? : understanding the principles of gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
58
(
2015
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011300887
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->