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Gattungsmarke
31
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ECONIS (ZBW)
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1
Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David
;
Foster, Kenneth Alan
;
Lusk, Jayson L.
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
Saved in:
2
Financial benefits of Florida generic orange juice marketing
Thomas, Arthur M.
;
Canter, Neil
- In:
Agricultural and resource economics review : ARER
38
(
2009
)
3
,
pp. 431-444
Persistent link: https://www.econbiz.de/10008827099
Saved in:
3
Entry decisions in the generic pharmaceutical industry
Scott Morton, Fiona
- In:
The Rand journal of economics
30
(
1999
)
3
,
pp. 421-440
Persistent link: https://www.econbiz.de/10001431734
Saved in:
4
Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
-
1999
-
Rev
Persistent link: https://www.econbiz.de/10001439459
Saved in:
5
The importance of the physician in the generic versus trade-name prescription decision
Hellerstein, Judith K.
- In:
The Rand journal of economics
29
(
1998
)
1
,
pp. 108-136
Persistent link: https://www.econbiz.de/10001237422
Saved in:
6
How increased competition from generic drugs has affected prices and returns in the pharmaceutical industry
Cook, Anna
-
1998
Persistent link: https://www.econbiz.de/10000669314
Saved in:
7
Characteristics of demand for pharmaceutical products : an examination of four cephalosporins
Ellison, Sara Fisher
(
contributor
)
- In:
The Rand journal of economics
28
(
1997
)
3
,
pp. 426-446
Persistent link: https://www.econbiz.de/10001226244
Saved in:
8
Creating low consumer product expectations
Ross, Robert H.
;
Kraft, Frederic B.
- In:
Journal of business research : JBR
11
(
1983
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10003607730
Saved in:
9
Gattungsmarken in US Supermärkten : Mythos oder Magie?
Parks, Jim L.
-
1982
Persistent link: https://www.econbiz.de/10003557438
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