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~person:"Viswanathan, Madhu"
~person:"Hagen, Kornelia"
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Viswanathan, Madhu
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3
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2
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Effects of pictorial product-warnings on low-literate consumers
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1674-1682
Persistent link: https://www.econbiz.de/10009683171
Saved in:
2
Nährwertkennzeichnung : die Ampel erreicht die Verbraucher am besten
Hagen, Kornelia
- In:
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
77
(
2010
)
22
,
pp. 2-12
Persistent link: https://www.econbiz.de/10003969849
Saved in:
3
"Eine Signalfarbe kennzeichnet Nährwertangaben deutlicher als viele Zahlen" : fünf Fragen an Kornelia Hagen
Hagen, Kornelia
- In:
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
77
(
2010
)
22
,
pp. 13
Persistent link: https://www.econbiz.de/10003969853
Saved in:
4
Hintergrund: Nährwertkennzeichnung heute : was Verbraucher wollen - und was sie verstehen
Hagen, Kornelia
- In:
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
77
(
2010
)
22
,
pp. 14-19
Persistent link: https://www.econbiz.de/10003969857
Saved in:
5
Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu
;
Torelli, Carlos J.
;
Xia, Lan
;
Gau, …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
Saved in:
6
Undertstanding and facilitating the usage of nutritional labels by low-literate consumers
Viswanathan, Madhu
;
Hastak, Manoj
;
Gau, Roland
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003923104
Saved in:
7
A comparison of the usage of numerical versus verbal nutrition information by consumers
Viswanathan, Madhu
-
1996
Persistent link: https://www.econbiz.de/10000957509
Saved in:
8
Representation of numerical and verbal product information in consumer memory
Childers, Terry L.
;
Viswanathan, Madhu
-
1996
Persistent link: https://www.econbiz.de/10000957514
Saved in:
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