Effects of pictorial product-warnings on low-literate consumers
Year of publication: |
2012
|
---|---|
Authors: | Jae, Haeran ; Viswanathan, Madhu |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 12, p. 1674-1682
|
Subject: | Subsistenzwirtschaft | Subsistence economy | Analphabetismus | Illiteracy | Visualisierung | Visualization | Produktinformation | Product information | Marketingmanagement | Marketing management |
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