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~subject:"Markenführung"
~subject:"Großbritannien"
~type_genre:"Book section"
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Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
2
Are two better than one? : modelling the complementarity between patents and trademarks across industries
Llerena, Patrick
;
Millot, Valentine
- In:
Trademarks and their role in innovation, …
,
(pp. 184-211)
.
2021
Persistent link: https://www.econbiz.de/10012597140
Saved in:
3
Online brand protection
Chikada, Akino
;
Gupta, Anil
- In:
Handbook of research on counterfeiting and illicit trade
,
(pp. 340-365)
.
2017
Persistent link: https://www.econbiz.de/10011750957
Saved in:
4
Ambush Marketing
Wulf, Julia
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 319-344)
.
2014
Persistent link: https://www.econbiz.de/10010354038
Saved in:
5
Markenmanagement im Umfeld von Sportgroßveranstaltungen im Zeitalter des Ambush Marketing
Séguin, Benoit
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 295-315)
.
2014
Persistent link: https://www.econbiz.de/10010354039
Saved in:
6
Trademarks and infringement in Britain, c. 1875 - c. 1900
Higgins, David M.
- In:
Trademarks, brands, and competitiveness
,
(pp. 103-118)
.
2013
Persistent link: https://www.econbiz.de/10009758704
Saved in:
7
Trademarks and performance in UK firms
Helmers, Christian
;
Rogers, Mark
- In:
Trademarks, brands, and competitiveness
,
(pp. 55-76)
.
2013
Persistent link: https://www.econbiz.de/10009758752
Saved in:
8
Export performance and reputation
Casson, Mark
;
Wadeson, Nigel
- In:
Trademarks, brands, and competitiveness
,
(pp. 31-54)
.
2013
Persistent link: https://www.econbiz.de/10009758754
Saved in:
9
Reading registrations : an overview of 100 years of trademark registrations in France, the United Kingdom, and the United States
Duguid, Paul
;
Lopes, Teresa da Silva
;
Mercer, John
- In:
Trademarks, brands, and competitiveness
,
(pp. 9-30)
.
2013
Persistent link: https://www.econbiz.de/10009758773
Saved in:
10
Reading registrations : an overview of 100 years of trademark registrations in France, the United Kingdom, and the United States
Duguid, Paul
;
Lopes, Teresa da Silva
;
Mercer, John
- In:
Trademarks, brands, and competitiveness
,
(pp. 9-30)
.
2010
Persistent link: https://www.econbiz.de/10003972811
Saved in:
11
Export performance and reputation
Casson, Mark
;
Wadeson, Nigel
- In:
Trademarks, brands, and competitiveness
,
(pp. 31-54)
.
2010
Persistent link: https://www.econbiz.de/10003972815
Saved in:
12
Trademarks and performance in UK firms
Helmers, Christian
;
Rogers, Mark
- In:
Trademarks, brands, and competitiveness
,
(pp. 55-76)
.
2010
Persistent link: https://www.econbiz.de/10003972901
Saved in:
13
Trademarks and infringement in Britain, c.1875 - c.1900
Higgins, David M.
- In:
Trademarks, brands, and competitiveness
,
(pp. 102-118)
.
2010
Persistent link: https://www.econbiz.de/10003972906
Saved in:
14
Worldwide trademark management
Niebel, Rembert
- In:
Economic law as an economic good : its rule function …
,
(pp. 233-239)
.
2009
Persistent link: https://www.econbiz.de/10003859820
Saved in:
15
What can you do with a trade mark?
Bentley, Simon
- In:
The innovation handbook : how to develop, manage and …
,
(pp. 273-276)
.
2008
Persistent link: https://www.econbiz.de/10003737195
Saved in:
16
Effektives Branding in Mittel- und Südosteuropa
Kresbach, Georg
;
Petsche-Demmel, Simone
;
Schnider, Alexander
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 54-61)
.
2008
Persistent link: https://www.econbiz.de/10003725915
Saved in:
17
Rechtlicher Markenschutz und seine ökonomische (Re-)Interpretation
Backhaus, Klaus
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 1-19)
.
2007
Persistent link: https://www.econbiz.de/10003530170
Saved in:
18
Virtuelle Brand Communities auf dem kennzeichenrechtlichen Prüfstand
Hoffmann, Marie-Louise
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 337-362)
.
2007
Persistent link: https://www.econbiz.de/10003530278
Saved in:
19
Neuere Entwicklungen des Markenschutzes : Markenschutz-Controlling vor dem Hintergrund des Markengesetzes
Schröder, Hendrik
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 309-322)
.
2001
Persistent link: https://www.econbiz.de/10001572344
Saved in:
20
Die Funktionen der Handelsmarke und ihr Schutz durch das Markenrecht
Treis, Bartho
- In:
Handelsmarken : Entwicklungstendenzen und …
,
(pp. 215-233)
.
1997
Persistent link: https://www.econbiz.de/10001297654
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