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~person:"Andéhn, Mikael"
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Designation of origin
5
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5
Brand equity
3
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Andéhn, Mikael
Krishna, Kala
22
Diamantopoulos, Adamantios
20
Hayakawa, Kazunobu
19
Cadot, Olivier
18
De Melo, Jaime
16
Mattoo, Aaditya
15
Bruwer, Johan
14
Menapace, Luisa
14
Giraldi, Janaina de Moura Engracia
12
Medalla, Erlinda M.
12
Papadopoulos, Nicolas G.
12
Estevadeordal, Antoni
11
Grote, Ulrike
11
Huysmans, Martijn
11
Ju, Jiandong
10
Stepchenkova, Svetlana
10
Inama, Stefano
9
Krueger, Anne O.
9
Magnusson, Peter
9
Mukunoki, Hiroshi
9
Phau, Ian
9
Wey, Christian
9
Aichner, Thomas
8
Alvarez, Maria D.
8
Balabanis, George
8
Blakeney, Michael
8
Brenton, Paul
8
De Nisco, Alessandro
8
Fischer, Wolfgang Chr.
8
Haucap, Justus
8
Portugal-Pérez, Alberto
8
Roy, Devesh
8
Subramanian, Arvind
8
Teuber, Ramona
8
Westjohn, Stanford A.
8
Anders, Sven
7
Astous, Alain d'
7
Barjolle, Dominique
7
Benner, Eckhard
7
Chen, Maggie Xiaoyang
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International marketing review
1
Journal of consumer behaviour : an international research review
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Authenticity and product geography in the making of the agritourism destination
Andéhn, Mikael
;
L'Espoir Decosta, J. N. Patrick
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
6
,
pp. 1282-1300
Persistent link: https://www.econbiz.de/10012593216
Saved in:
2
From branded exports to traveler imports : building destination image on the factory floor in South Korea
Ryu, Jay Sang
;
L'Espoir Decosta, J.N. Partrick
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 298-309
Persistent link: https://www.econbiz.de/10011418428
Saved in:
3
Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Andéhn, Mikael
;
Nordin, Fredrik
;
Nilsson, Mats E.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 225-238
Persistent link: https://www.econbiz.de/10011508783
Saved in:
4
The variable nature of country-to-brand association and its impact on the strength of the country-of-origin effect
Andéhn, Mikael
;
L'Espoir Decosta, J. N. Patrick
- In:
International marketing review
33
(
2016
)
6
,
pp. 851-866
Persistent link: https://www.econbiz.de/10011630385
Saved in:
5
Place-of-origin effects on brand equity : explicating the evaluative pertinence of product categories and association strength
Andéhn, Mikael
-
2013
Persistent link: https://www.econbiz.de/10010379588
Saved in:
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