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Search: subject_exact:"Geographische Herkunftsangaben"
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Designation of origin
14
Herkunftsbezeichnung
14
Brand image
9
Markenimage
9
Brand management
8
Markenführung
8
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7
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Gbadamosi, Ayantunji
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Guang, Tian
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Guercini, Simone
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Marketing intelligence & planning
International marketing review
53
Journal of international consumer marketing
48
Journal of travel and tourism marketing
46
Journal of business research : JBR
44
Tourism management : research, policies, practice
43
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
Asia Pacific journal of marketing and logistics
31
Journal of global marketing
31
Journal of world trade : law, economic policy, public policy
27
Journal of retailing and consumer services
26
International business review : the official journal of the European International Business Academy
24
Food policy : economics planning and politics of food and agriculture
22
The journal of consumer marketing
22
Tourism analysis : an interdisciplinary tourism & hospitality journal
22
Journal of international marketing
19
The journal of product & brand management
18
Tourism management perspectives : TMP
17
Journal of food products marketing
16
Journal of vacation marketing : an international journal
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
The journal of brand management : an international journal
15
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
13
Journal of hospitality marketing & management
13
The Estey Centre journal of international law and trade policy
13
Discussion paper series / Philippine Institute for Development Studies
12
Journal of vacation marketing
12
American journal of agricultural economics
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
11
Journal of international food & agribusiness marketing : JIFAM
11
The world economy : the leading journal on international economic relations
11
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
11
Canadian journal of agricultural economics : CJAE
10
Discussion paper / Centre for Economic Policy Research
10
European journal of marketing : EJM
10
European review of agricultural economics : ERAE
10
International journal of wine business research : IJWBR
10
Journal of agricultural & food industrial organization
10
RIETI discussion paper series
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ECONIS (ZBW)
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1
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
2
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
3
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
4
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
5
Impact of firm's reputation and ethnocentrism on attitude towards foreign products
Deb, Madhurima
;
Chaudhuri, Himadri Roy
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 646-664
Persistent link: https://www.econbiz.de/10010406668
Saved in:
6
Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri
;
Sucherly, Sucherly
;
Siringoringo, Hotniar
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
Saved in:
7
The influence of social class on the perceptions of country of origin : national brands produced in overseas locations
Miranda, Mario Joseph
;
Parkvethee, Narissara
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 388-404
Persistent link: https://www.econbiz.de/10010340511
Saved in:
8
Country image as a nation-branding tool
Hakala, Ulla
;
Lemmetyinen, Arja
;
Kantola, Satu-Päivi
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 538-556
Persistent link: https://www.econbiz.de/10010127908
Saved in:
9
Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone
;
Ranfagni, Silvia
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
Saved in:
10
Poland : the brand
Mielewczyk, Dorota
;
Czuba, Tomasz
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 63-68
Persistent link: https://www.econbiz.de/10009006842
Saved in:
11
A brand for all the nations : the development of the world heritage brand in emerging markets
Ryan, Jason
;
Silvanto, Sari
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 305-318
Persistent link: https://www.econbiz.de/10009156881
Saved in:
12
Re-branding Africa
Osei, Collins
;
Gbadamosi, Ayantunji
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 284-304
Persistent link: https://www.econbiz.de/10009156885
Saved in:
13
Branding and product evaluation across Chinese regions
Tam, Charles Chin Chiu
;
Elliott, Greg
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10009384857
Saved in:
14
Brand names and global positioning
Ranchhod, Ashok
;
Gurău, Călin
;
Marandi, Ebi
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 353-365
Persistent link: https://www.econbiz.de/10009384864
Saved in:
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