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~subject:"Marketing management"
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Marketing management
Music
1,321
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1,321
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829
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824
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323
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323
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221
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218
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103
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58
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52
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52
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51
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1
De Gregorio, Federico
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Gamble, Jordan
1
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1
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1
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1
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1
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1
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1
Laver, Mark
1
Laver, Mark.
1
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1
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2
Transnational studies in jazz
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in nonprofit marketing : a research annual
1
Arts and the market : AAM
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
International journal of arts management
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Sensory marketing : research on the sensuality of products
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ECONIS (ZBW)
15
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1
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15
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15
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date (oldest first)
1
Stop me if you've heard this one before : identity-based consumer responses to music in marketing contexts
Godfrey, Zoë
;
Korschun, Daniel
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 37-52
Persistent link: https://www.econbiz.de/10014584096
Saved in:
2
Sound sellers : musicians' strategies for marketing to industry gatekeepers
Sanders, Ariel
;
Phillips, Barbara J.
;
Williams, David E.
- In:
Arts and the market : AAM
12
(
2022
)
1
,
pp. 32-51
Persistent link: https://www.econbiz.de/10012879086
Saved in:
3
Jazz sells : music, marketing, and meaning
Laver, Mark
-
2015
Persistent link: https://www.econbiz.de/10010493100
Saved in:
4
Jazz sells : music, marketing, and meaning
Laver, Mark.
-
2015
Persistent link: https://www.econbiz.de/10013183317
Saved in:
5
All you need is love? : communication insights from Pop Music's number-one hits
Henard, David H.
;
Rossetti, Christian L.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10010383784
Saved in:
6
A new era of consumer marketing? : an application of co-creational marketing in the music industry
Gamble, Jordan
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1859-1888
Persistent link: https://www.econbiz.de/10010205966
Saved in:
7
The sounds of the marketplace : the role of audition in marketing
Meyers-Levy, Joan
;
Bublitz, Melissa G.
;
Peracchio, Laura A.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 137-156)
.
2010
Persistent link: https://www.econbiz.de/10003933252
Saved in:
8
Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
Saved in:
9
The triple challenge of La Folle Journée de Nantes, or how to make a success of Folly
Assassi, Isabelle
- In:
International journal of arts management
12
(
2009
)
2
,
pp. 59-71
Persistent link: https://www.econbiz.de/10003938408
Saved in:
10
Using music to influence cognitive and affective responses in queues of low and high crowd density
Oakes, Steve
;
North, Adrian C.
- In:
Journal of marketing management : MM
24
(
2008
)
5/6
,
pp. 589-602
Persistent link: https://www.econbiz.de/10003746672
Saved in:
11
Playing the changes on the jazz metaphor : an expanded conceptualization of music, management, and marketing-related themes
Holbrook, Morris B.
-
2007
Persistent link: https://www.econbiz.de/10003786230
Saved in:
12
Event-Marketing : Konzeption und Organisation in der Pop-Musik
Graf, Christof
-
1998
Persistent link: https://www.econbiz.de/10000976181
Saved in:
13
Tonträgermarketing : Marktdynamik und Anpassungsmanagement
Conen, Michael
-
1995
Persistent link: https://www.econbiz.de/10000918957
Saved in:
14
Marketing für Sinfonieorchester
Giller, Jan C.
-
1992
Persistent link: https://www.econbiz.de/10000839724
Saved in:
15
Accounting for musical tastes, preferences, and attendance patterns
Day, Ellen
- In:
Advances in nonprofit marketing : a research annual
1
(
1985
),
pp. 295-329
Persistent link: https://www.econbiz.de/10001088025
Saved in:
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