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Search: subject_exact:"Gesundheitsmarketing"
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Gesundheitsmarketing
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Brawner, Bridgette M.
1
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Health marketing quarterly
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International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of advertising : official publication of the American Academy of Advertising
2
Psychology & marketing
2
Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
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1
Using Donald Trump's COVID-19 vaccine endorsement to give public health a shot in the arm : a large-scale ad experiment
Larsen, Bradley J.
;
Ryan, Timothy J.
;
Greene, Steven
; …
-
2022
Persistent link: https://www.econbiz.de/10013192496
Saved in:
2
Government advertising in market-based public programs : evidence from the health insurance marketplace
Aizawa, Naoki
;
Kim, You Suk
-
2020
Persistent link: https://www.econbiz.de/10012291164
Saved in:
3
The opioid epidemic was not caused by economic distress but by factors that could be more rapidly addressed
Currie, Janet M.
;
Schwandt, Hannes
-
2020
Persistent link: https://www.econbiz.de/10012264257
Saved in:
4
Health advertising in the digital age : future trends and challenges
Mackey, Tim K.
;
Liang, Bryan A.
- In:
Digital advertising : theory and research
,
(pp. 398-417)
.
2017
Persistent link: https://www.econbiz.de/10011646128
Saved in:
5
The social status of health message endorsers influences the health intentions of the powerless
Newton, Joshua D.
;
Wong, Jimmy
;
Newton, Fiona J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 151-160
Persistent link: https://www.econbiz.de/10011292309
Saved in:
6
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
7
Consumers' choice of dentist by self-perceived need
Coe, Julie
;
Qian, Fang
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 160-174
Persistent link: https://www.econbiz.de/10009770353
Saved in:
8
But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
Saved in:
9
Hospital publications : is this my link to a healthier life?
Field-Springer, Kimberly
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10009745231
Saved in:
10
Stereotype processing's effect on the impact of the myth/fact message format and the role of personal relevance
Yeh, Marie A.
;
Jewell, Robert D.
;
Hu, Michael Y.
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10009716246
Saved in:
11
Health literacy in DTCA 2.0 : digital and social media frontiers
Stokes, Ashli Quensinberry
- In:
The Routledge companion to advertising and promotional …
,
(pp. 205-219)
.
2013
Persistent link: https://www.econbiz.de/10010197567
Saved in:
12
Cry, laugh, or fight : the impact of the advertising image and disease target match on consumers' evaluations of cancer advertising
Taylor, Kimberly A.
;
Knibb, Jana Nekesa
- In:
Psychology & marketing
30
(
2013
)
4
,
pp. 318-331
Persistent link: https://www.econbiz.de/10009737742
Saved in:
13
Consumers' choice of dentist by self-perceived need
Coe, Julie
;
Qian, Fang
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 160-174
Persistent link: https://www.econbiz.de/10010160209
Saved in:
14
Account planning : applying an advertising discipline to health communication and social marketing
Mackert, Michael
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 270-282
Persistent link: https://www.econbiz.de/10009657660
Saved in:
15
An exploratory study of adolescent female reactions to direct-to-consumer advertising : the case of the Human Papillomavirus (HPV) Vaccine
Leader, Amy E.
;
Cashman, Rebecca
;
Voytek, Chelsea D.
; …
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 372-385
Persistent link: https://www.econbiz.de/10009410487
Saved in:
16
Physician switching after drug request refusal
Lee, Doohee
;
Begley, Charles E.
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 304-316
Persistent link: https://www.econbiz.de/10009410500
Saved in:
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