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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Gesundheitsmarketing
8
Health care marketing
8
Social Marketing
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Social marketing
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Advertising effects
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Werbewirkung
5
Consumer behaviour
4
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Dens, Nathalie
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Kardes, Frank R.
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Kareklas, Ioannis
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Lee, Seungae
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Li, Ruobing
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Muehling, Darrel D.
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Newton, Fiona J.
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Newton, Joshua D.
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Pelsmacker, Patrick de
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Sundar, Aparna
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Journal of advertising : official publication of the American Academy of Advertising
Health marketing quarterly
9
International journal of pharmaceutical and healthcare marketing : IJPHM
7
SpringerLink / Bücher
3
Tourism review : the official journal of the AIEST
3
Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Marktorientiertes Management
2
NBER working paper series
2
Psychology & marketing
2
Schriften zu Marketing und Management
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
Working paper / National Bureau of Economic Research, Inc.
2
A Productivity Press book
1
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
1
Advances in hospitality, tourism, and the services industry (AHTSI) book series
1
Cogent business & management
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Digital advertising : theory and research
1
ERIM Report Series Reference
1
ERIM report series research in management
1
Electronic markets : the international journal on networked business
1
FOM-Edition
1
FOM-Edition, FOM Hochschule für Oekonomie & Management
1
Forschungsberichte des Zentrums für Empirische Forschung (ZEF)
1
Handbook of research on effective advertising strategies in the social media age
1
Impulse für das Management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and economic perspectives
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
Journal of nonprofit & public sector marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
KU Gesundheitsmanagement
1
Legends in marketing
1
Management, Prozessgestaltung, Kundenperspektive
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing and operations management research
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1
The influence of repetitive health messages and sensitivity to fluency on the truth effect in advertising
Sundar, Aparna
;
Kardes, Frank R.
;
Wright, Scott A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 375-387
Persistent link: https://www.econbiz.de/10011410183
Saved in:
2
Matching temporal frame, self-view, and message frame valence : improving persuasiveness in health communications
Pounders, Kathrynn R.
;
Lee, Seungae
;
Mackert, Mike
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 388-402
Persistent link: https://www.econbiz.de/10011410186
Saved in:
3
The social status of health message endorsers influences the health intentions of the powerless
Newton, Joshua D.
;
Wong, Jimmy
;
Newton, Fiona J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 151-160
Persistent link: https://www.econbiz.de/10011292309
Saved in:
4
Healthy kids : examining the effect of message framing and polarity on children's attitudes and behavioral intentions
Wyllie, Jessica
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 140-150
Persistent link: https://www.econbiz.de/10011292322
Saved in:
5
Humor effects in shame-inducing health issue advertising : the moderating effects of fear of negative evaluation
Yoon, Hye Jin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10011292325
Saved in:
6
Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
Saved in:
7
Impact of narratives on persuasion in health communication : a meta-analysis
Shen, Fuyuan
;
Sheer, Vivian C.
;
Li, Ruobing
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 105-113
Persistent link: https://www.econbiz.de/10011292327
Saved in:
8
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
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