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~isPartOf:"International marketing ; Vol. V"
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International marketing
13
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Standardisierung
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International marketing ; Vol. V
International marketing review
135
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Europäische Hochschulschriften / 5
42
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
SpringerLink / BĂĽcher
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
38
Journal of international consumer marketing
33
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
Marketing intelligence & planning
16
Herausforderungen der internationalen marktorientierten UnternehmensfĂĽhrung : Festschrift fĂĽr Reinhard HĂĽnerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft fĂĽr Marketing und UnternehmensfĂĽhrung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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ECONIS (ZBW)
13
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1
The influence of global marketing standardization on performance
Samiee, Saeed
;
Roth, Kendall
-
2006
Persistent link: https://www.econbiz.de/10003410810
Saved in:
2
The GMS: a broad conceptualization of global marketing strategy and its effect on firm performance
Zou, Shaoming
;
Cavusgil, S. Tamer
-
2006
Persistent link: https://www.econbiz.de/10003410813
Saved in:
3
Balancing standardization and adaptation for product performance in international markets: testing the influence of headquarters-subsidiary contact and cooperation
Subramaniam, Mohan
;
Hewett, Kelly
-
2006
Persistent link: https://www.econbiz.de/10003410817
Saved in:
4
Corporate product policy and innovative behavior of European and Japanese multinationals: an empirical investigation
Kotabe, Masaaki
-
2006
Persistent link: https://www.econbiz.de/10003410829
Saved in:
5
Exploring robust design capabilities, their role in creating global products, and their relationship to firm performance
Swan, K. Scott
;
Kotabe, Masaaki
;
Allred, Brent B.
-
2006
Persistent link: https://www.econbiz.de/10003410836
Saved in:
6
Waterfall and sprinkler new-product strategies in competitive global markets
Kalish, Shlomo
;
Mahajan, Vijay
;
Muller, Eitan
-
2006
Persistent link: https://www.econbiz.de/10003410839
Saved in:
7
Cross-national diffusion research: what do we know and how certain are we?
Kumar, V.
;
Ganesh, Jaishankar
;
Echambadi, Raj
-
2006
Persistent link: https://www.econbiz.de/10003410840
Saved in:
8
Assessing the lead market potential of countries for innovation projects
Beise, Marian
;
Cleff, Thomas
-
2006
Persistent link: https://www.econbiz.de/10003410842
Saved in:
9
The lure of global branding
Aaker, David A.
;
Joachimsthaler, Erich
-
2006
Persistent link: https://www.econbiz.de/10003410844
Saved in:
10
Integrating branding strategy across markets: building international brand architecture
Douglas, Susan P.
;
Craig, C. Samuel
;
Nijssen, Edwin J.
-
2006
Persistent link: https://www.econbiz.de/10003410973
Saved in:
11
Brand positioning through advertising in Asia, North America, and Europe: the role of global consumer culture
Alden, Dana
;
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
-
2006
Persistent link: https://www.econbiz.de/10003410976
Saved in:
12
On the cross-national generalisability and equivalence of advertising response scales developed in the USA
Ewing, Michael T.
;
Caruana, Albert
;
Zinkhan, George M.
-
2006
Persistent link: https://www.econbiz.de/10003410979
Saved in:
13
Examining the intricacies of promotion standardization: factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2006
Persistent link: https://www.econbiz.de/10003410982
Saved in:
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