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~subject:"Globalization"
~subject:"Brand image"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Globalization
Brand image
International marketing
38
Internationales Marketing
38
Lieferantenmanagement
17
Supplier relationship management
17
B-to-B-Marketing
12
Business-to-business marketing
12
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Marketing management
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Brown, Brian P.
1
Cesinger, Beate
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Cheng, Cheng-Feng
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Hughes, Mathew
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Kraus, Sascha
1
Liesch, Peter Wayne
1
Mitręga, Maciej
1
Mohan, Mayoor
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Schoefer, Klaus
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Industrial marketing management : the international journal for industrial and high-tech firms
International marketing review
36
Journal of business research : JBR
31
Journal of international marketing
30
Journal of global marketing
22
The journal of brand management : an international journal
17
Journal of international consumer marketing
14
Asia Pacific journal of marketing and logistics
8
The journal of product & brand management
8
Journal of euromarketing
7
International business review : the official journal of the European International Business Academy
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
SpringerLink / Bücher
6
Effects of globalization on the firm
5
European journal of marketing : EJM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing ; Vol. 2
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : MM
5
Journal of strategic marketing
5
Management international review : mir ; journal of international business
5
Cross-cultural and critical perspectives on brands
4
Europäische Hochschulschriften / 5
4
Innovatives Markenmanagement
4
International journal of emerging markets
4
Journal of Islamic marketing
4
Journal of international entrepreneurship
4
Journal of marketing
4
Journal of retailing and consumer services
4
Marketing in the new global order : challenges and opportunities
4
Marketing intelligence & planning
4
Marketing theory
4
Qualitative market research : an international journal
4
The global market : developing a strategy to manage across borders
4
The journal of services marketing
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Administrative Sciences : open access journal
3
Beiträge der Hochschule Pforzheim
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Best practices in international marketing
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Entrepreneurial business and economics review : EBER
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1
SME networking capabilities in export markets and contingencies related to power asymmetry and brand assets
Mitręga, Maciej
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. 129-146
Persistent link: https://www.econbiz.de/10014306717
Saved in:
2
A configurational analysis of network and knowledge variables explaining Born Globals' and late internationalizing SMEs' international performance
Hughes, Mathew
;
Cesinger, Beate
;
Cheng, Cheng-Feng
; …
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 172-187
Persistent link: https://www.econbiz.de/10012064419
Saved in:
3
Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets
Weerawardena, Jay
;
Sullivan Mort, Gillian
;
Liesch, …
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 122-136
Persistent link: https://www.econbiz.de/10012026166
Saved in:
4
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
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