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type_genre:"Aufsatz im Buch"
~subject:"Einzelhandel"
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Search: subject_exact:"Händlermarke"
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Einzelhandel
Handelsmarke
145
Store brand
145
Brand management
64
Markenführung
64
Brand
46
Markenartikel
46
Deutschland
40
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40
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36
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34
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24
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14
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Beziehungsmarketing
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Jiaranai Chaiyakarn Zheng
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Improving marketing strategies for private label products
2
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
2
Advancing insights on brand management
1
Brand management ; Vol. 4
1
Contemporary case studies on fashion production, marketing and operations
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Essays in empirical industrial organization: applications of structural models in the retailing industry
1
Handbook of research on retailer-consumer relationship development
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
Operations research confronting the crisis
1
Strategic management : a European approach
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
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ECONIS (ZBW)
29
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1
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
2
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
3
National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
Saved in:
4
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
5
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
6
The moderating effect of store image on the relationship between private label naming strategy and perceived risk
Stoppacher, Lukas
;
Foscht, Thomas
;
Eisingerich, Andreas B
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 115-118)
.
2022
Persistent link: https://www.econbiz.de/10013281289
Saved in:
7
Competition between private labels and national brands in a multichannel retailer
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Advancing insights on brand management
,
(pp. 103-118)
.
2017
Persistent link: https://www.econbiz.de/10011855075
Saved in:
8
Handling private label customer complaints to improve customer satisfaction : qualitative evidence from Turkish retailers
Okan, Elif Yolbulan
;
Salman, Gulberk Gultekin
- In:
Improving marketing strategies for private label products
,
(pp. 135-156)
.
2020
Persistent link: https://www.econbiz.de/10012125528
Saved in:
9
The effects of private label brand strategies on consumer perception
Tandon, Nidhi
;
Verma, Jayender
- In:
Improving marketing strategies for private label products
,
(pp. 187-205)
.
2020
Persistent link: https://www.econbiz.de/10012125554
Saved in:
10
An empirical investigation of store brands and their role to mitigate brand manufacturer price increases
Kotschedoff, Marco
- In:
Essays in empirical industrial organization: …
,
(pp. 69-107)
.
2019
Persistent link: https://www.econbiz.de/10012056012
Saved in:
11
Vintage fashion retailing : building the store brand
McColl, Julie
;
Canning, Catherine
;
Shearer, Linda
; …
- In:
Contemporary case studies on fashion production, …
,
(pp. 59-71)
.
2018
Persistent link: https://www.econbiz.de/10011790484
Saved in:
12
Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
13
Usage of private label brands among street vendors in Thailand
Jiaranai Chaiyakarn Zheng
;
Shannon, Randall
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-26)
.
2018
Persistent link: https://www.econbiz.de/10013276245
Saved in:
14
Does PDO/PGI labels contribute to consumers' intention to buy premium private labels products? : an empirical survey
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 37-45)
.
2018
Persistent link: https://www.econbiz.de/10013276247
Saved in:
15
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
16
Private label sourcing negotiation: premium PL from dual brander
Choi, Seung-chan
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 135-142)
.
2018
Persistent link: https://www.econbiz.de/10013277497
Saved in:
17
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
18
Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
Saved in:
19
Can stochastic availability predict private label shares? : modelling approach and preliminary results
Shen, Yutian
;
Cadeaux, Jack
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 161-167)
.
2018
Persistent link: https://www.econbiz.de/10013277508
Saved in:
20
A bibliometric analysis of the private label literature
Sansone, Marcello
;
Colamatteo, Annarita
;
Pagnanelli, …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 169-176)
.
2018
Persistent link: https://www.econbiz.de/10013277509
Saved in:
21
Private labels and retail assortment planning : a differential evolution approach
Tsafarakis, Stelios
;
Saridakis, Charalampos
; …
- In:
Operations research confronting the crisis
,
(pp. 677-692)
.
2016
Persistent link: https://www.econbiz.de/10011589938
Saved in:
22
Evolving the private label role in the retailer-customer relationship : antecedents and impact of premium private labels on customer loyalty to the retailer
Martinelli, Elisa
;
Vergura, Donata Tania
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 86-106)
.
2014
Persistent link: https://www.econbiz.de/10010379352
Saved in:
23
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
24
Change of a changing trend : Indian retail movement : an analysis of private labels
Gangopadhyay, Soumik
;
Siddhanta, Somroop
- In:
Managing corporate responsibility and risk for …
,
(pp. 321-327)
.
2010
Persistent link: https://www.econbiz.de/10009248474
Saved in:
25
Private labels and branding in Indian retail
Garg, Priyanka
- In:
Managing corporate responsibility and risk for …
,
(pp. 456-464)
.
2010
Persistent link: https://www.econbiz.de/10009259605
Saved in:
26
Die Bedeutung von Premiummarken für das Markenmanagement im Einzelhandel
Möhlenbruch, Dirk
;
Wolf, Annett
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 283-300)
.
2007
Persistent link: https://www.econbiz.de/10003447925
Saved in:
27
Retail branding : concept, effects and its influence on the internationalisation process of retail companies in Europe
Zentes, Joachim
;
Morschett, Dirk
- In:
Strategic management : a European approach
,
(pp. 161-184)
.
2002
Persistent link: https://www.econbiz.de/10001650436
Saved in:
28
Von der Handelsmarke zur Händlermarke zur Händlermarke : die Retailerbrands als Markenstrategie für den Einzelhandel
Roeb, Thomas
- In:
Handelsmarken : Zukunftsperspektiven der …
,
(pp. 291-312)
.
2001
Persistent link: https://www.econbiz.de/10001580464
Saved in:
29
Channel coordination in the presence of two sided asymmetric information
Desiraju, Ramarao
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 138-157)
.
1996
Persistent link: https://www.econbiz.de/10001319631
Saved in:
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