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~person:"Romaniuk, Jenni"
~person:"Benlian, Yeghig"
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Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 313-319
Persistent link: https://www.econbiz.de/10010419816
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Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
Zbib, Imad J.
;
Wooldridge, Barbara R.
;
Ahmed, Zafar U.
; …
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 261-275
Persistent link: https://www.econbiz.de/10008658573
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