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~subject:"Schätzung"
~subject:"Sportmarketing"
~person:"Thrassou, Alkis"
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Schätzung
Sportmarketing
Ball game
3
Ballsport
3
Brand management
3
Consumer behaviour
3
Football
3
Fußball
3
Konsumentenverhalten
3
Markenführung
3
Professional sports
3
Profisport
3
Sport organization
3
Sportorganisation
3
Sports marketing
3
Basketball
2
Beziehungsmarketing
2
Brand
2
Brand image
2
Fans
2
Markenimage
2
Relationship marketing
2
Attachment
1
Brand equity
1
Branding
1
Club
1
Commitment
1
Customer satisfaction
1
Employee retention
1
Involvement
1
Israel
1
Kundenzufriedenheit
1
Lovemarks
1
Loyalty
1
Markenartikel
1
Measurement
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Messung
1
Mitarbeiterbindung
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Performance
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Satisfaction
1
Sport clubs
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Thrassou, Alkis
Price, Joseph
10
Pope, Devin G.
9
Wolfers, Justin
9
Cornaglia, Francesca
4
Feldman, Naomi E.
4
Humphreys, Brad R.
4
Paul, Rodney J.
4
Shuv-Ami, Avichai
4
Gould, Eric D.
3
Havard, Cody T.
3
Mueller, Steffen Q.
3
Shi, Mengze
3
Simmons, Jason M.
3
Vrontis, Demetris
3
Weinbach, Andrew P.
3
Winter, Eyal
3
Yang, Yupin
3
Zhang, James J.
3
Amanpreet Singh
2
Ballouli, Khalid
2
Braunstein-Minkove, Jessica R.
2
Greenwell, T. Christopher
2
Hambrick, Marion E.
2
Haupert, Michael J.
2
Hopwood, Maria
2
Itani, Maher N.
2
Johnson, Candon
2
Logan, Trevon D.
2
Maennig, Wolfgang
2
Mielke, Gabriele
2
Murray, James
2
Nagel, Mark S.
2
Naraine, Michael L.
2
Rai, Jaskirat Singh
2
Shapiro, Stephen L.
2
Soebbing, Brian P.
2
Sukhdial, Ajay
2
Tyler, B. David
2
Wang, Jerred Junqi
2
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Journal of customer behaviour
1
Journal of promotion management : JPM
1
The marketing review
1
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ECONIS (ZBW)
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1
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
3
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
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