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type_genre:"Aufsatz im Buch"
~subject:"Pricing strategy"
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Search: subject_exact:"Handelsmarke"
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Pricing strategy
Handelsmarke
145
Store brand
145
Brand management
64
Markenführung
64
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46
Markenartikel
46
Deutschland
40
Germany
40
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36
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36
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34
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34
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29
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29
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24
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16
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7
Beziehungsmarketing
7
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6
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6
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Aufsatz im Buch
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Ahlert, Dieter
1
Boyle, Peter J.
1
Cotterill, Ronald W.
1
Fonferek, Katharina-Maria
1
Gruca, Thomas S.
1
Karray, Salma
1
Kotschedoff, Marco
1
Köhler, Helmut
1
Köster, Lars
1
Olbrich, Rainer
1
Pauwels, Koen
1
Rego, Lopo L.
1
Schramm-Klein, Hanna
1
Srinivasan, Shuba
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Essays in empirical industrial organization: applications of structural models in the retailing industry
1
Handbook of pricing research in marketing
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Marketing accountability for marketing and non-marketing outcomes
1
Vertical relationships and coordination in the food system : with 94 tables ; [papers presented at the Conference "Vertical Relationships and Coordination in the Food System" held in Piacenza, Italy, on June 12-13, 1997]
1
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ECONIS (ZBW)
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1
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
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2
Price-quality relationships for products with and without private labels
Boyle, Peter J.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-73)
.
2022
Persistent link: https://www.econbiz.de/10013281244
Saved in:
3
What drives brand equity? : a comprehensive study of price and volume premiums
Zhu, John Jianjun
;
Gruca, Thomas S.
;
Rego, Lopo L.
- In:
Marketing accountability for marketing and …
,
(pp. 75-109)
.
2021
Persistent link: https://www.econbiz.de/10012653809
Saved in:
4
An empirical investigation of store brands and their role to mitigate brand manufacturer price increases
Kotschedoff, Marco
- In:
Essays in empirical industrial organization: …
,
(pp. 69-107)
.
2019
Persistent link: https://www.econbiz.de/10012056012
Saved in:
5
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
6
Pricing of national brands versus store brands : market power components, findings and research opportunities
Pauwels, Koen
;
Srinivasan, Shuba
- In:
Handbook of pricing research in marketing
,
(pp. 258-282)
.
2009
Persistent link: https://www.econbiz.de/10003819737
Saved in:
7
Der Markenartikel und sein Preis
Köhler, Helmut
- In:
Markenführung im Billigzeitalter : Wertevernichtung - …
,
(pp. 65-100)
.
2006
Persistent link: https://www.econbiz.de/10003367044
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8
Mehr Wettbewerbschancen für die industrielle Marke durch Aufhebung des Preisbindungsverbotes : zur Frage der Abschottung von Wettbewerb durch private labels
Olbrich, Rainer
- In:
Exzellenz in Markenmanagement und Vertrieb : Grundlagen …
,
(pp. 181 - 193)
.
2005
Persistent link: https://www.econbiz.de/10014555976
Saved in:
9
Strategic Brand Coordination
Ahlert, Dieter
;
Köster, Lars
- In:
Exzellenz in Markenmanagement und Vertrieb : Grundlagen …
,
(pp. 195 - 209)
.
2005
Persistent link: https://www.econbiz.de/10014555977
Saved in:
10
The econonomics of private label pricing and channel coordination
Cotterill, Ronald W.
- In:
Vertical relationships and coordination in the food …
,
(pp. 39-60)
.
1999
Persistent link: https://www.econbiz.de/10001419503
Saved in:
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