//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Handy-Telefon"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Mobile phone
15
Mobiltelefon
15
Consumer behaviour
10
Konsumentenverhalten
10
Internet marketing
7
Online-Marketing
7
Mobile communications
6
Mobilkommunikation
6
Mobile Business
5
Mobile business
5
Advertising
4
Advertising effects
4
Mobile Marketing
4
Mobile marketing
4
Werbewirkung
4
Werbung
4
Innovation adoption
3
Innovationsakzeptanz
3
Telecommunications industry
3
Telekommunikationssektor
3
USA
3
United States
3
mobile advertising
3
Confidence
2
Deutschland
2
Germany
2
SMS
2
SMS advertising
2
Target group
2
Vertrauen
2
Zielgruppe
2
short message service
2
Beziehungsmarketing
1
Book publishing
1
Brand management
1
Buchverlag
1
Business model
1
Cultural identity
1
Egypt
1
Electronic publishing
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Case study
2
Fallstudie
2
Interview
1
Language
All
English
9
German
6
Author
All
Amoako, George Kofi
1
Aramendia-Muneta, Maria Elena
1
Bakr, Yousra
1
Basmanova, Oksana
1
Currás-Pérez, Rafael
1
Doe, Joshua Kofi
1
Domke, Britta
1
Doğan, Seden
1
Elwalda, Abdulaziz
1
Erkan, Ismail
1
Fairchild, Gregory
1
Gupta, Sunil
1
Izosimov, Alexander V.
1
Kabadayi, Sertan
1
Kachersky, Luke
1
Konus, Umut
1
Koth, Hardy
1
Köder, Kerstin
1
Külper, Sven
1
Livas, Christos
1
MacDonald, Emma K.
1
Martins, Albert
1
Nardali, Sinan
1
Olarte-Pascual, Cristina
1
Papadopoulou, Panagiota
1
Pelet, Jean-Eric
1
Pentina, Iryna
1
Rahman, Mushfiqur
1
Ruiz Mafe, Carla
1
Sanz Blas, Silvia
1
Skotis, Apostolos
1
Sun, Qin
1
Tolba, Ahmed
1
Tsegah, Marian
1
Wilson, Hugh
1
more ...
less ...
Published in...
All
Harvard-Business-Manager : das Wissen der Besten
International journal of internet marketing and advertising : IJIMA
Telecommunications policy : the international journal of digital economy, data sciences and new media
73
Technological forecasting & social change : an international journal
49
AGDI working paper
37
Journal of retailing and consumer services
26
NBER working paper series
23
Working paper / National Bureau of Economic Research, Inc.
22
Discussion paper / Centre for Economic Policy Research
20
Information economics and policy : IEP
17
International journal of business information systems : IJBIS
16
Journal of business research : JBR
16
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
15
Journal of regulatory economics
15
NBER Working Paper
15
International journal of e-business research : an official publication of the Information Resources Management Association
13
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of industrial organization
11
Discussion paper
10
International journal of electronic business
10
International journal of technology marketing : IJTMkt
10
Policy research working paper : WPS
10
SpringerLink / Bücher
10
International journal of business innovation and research
9
Journal of development economics
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
NET Institute Working Paper
9
Working paper
9
Applied economics letters
8
Asia Pacific journal of marketing and logistics
8
CESifo working papers
8
Discussion papers / CEPR
8
Electronic commerce research
8
Journal of marketing communications
8
Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos
8
Management information systems : mis quarterly
8
Psychology & marketing
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Tourism management : research, policies, practice
8
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
15
of
15
Sort
Relevance
Date (newest first)
Date (oldest first)
1
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
2
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
3
Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Erkan, Ismail
;
Elwalda, Abdulaziz
;
Rahman, Mushfiqur
; …
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012140343
Saved in:
4
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
5
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
6
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
7
Social media and m-commerce
Pelet, Jean-Eric
;
Papadopoulou, Panagiota
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
Saved in:
8
Gute Geschäfte oder gutes Gewissen?
Fairchild, Gregory
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
3
,
pp. 84-91
Persistent link: https://www.econbiz.de/10010489500
Saved in:
9
Die Kundenversteher
Köder, Kerstin
;
Koth, Hardy
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
6
,
pp. 37-43
Persistent link: https://www.econbiz.de/10009744249
Saved in:
10
App schlägt Anzeige
Gupta, Sunil
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
4
,
pp. 42-48
Persistent link: https://www.econbiz.de/10009722356
Saved in:
11
The role of wireless service provider (WSP) trust on consumer acceptance of SMS advertising
Kabadayi, Sertan
;
Kachersky, Luke
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 31-50
Persistent link: https://www.econbiz.de/10009507126
Saved in:
12
Der direkte Draht zum Verbraucher
MacDonald, Emma K.
;
Wilson, Hugh
;
Konus, Umut
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
10
,
pp. 72-80
Persistent link: https://www.econbiz.de/10009619129
Saved in:
13
Explaining consumer acceptance of mobile competitions and prize draws
Currás-Pérez, Rafael
;
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
- In:
International journal of internet marketing and …
6
(
2011
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10009488628
Saved in:
14
"Immer ein Ohr auf der Strasse"
Külper, Sven
;
Domke, Britta
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
1
,
pp. 16-18
Persistent link: https://www.econbiz.de/10009405765
Saved in:
15
So managen sie Hyperwachstum
Izosimov, Alexander V.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
9
,
pp. 74-84
Persistent link: https://www.econbiz.de/10003744601
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->