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Journal of advertising
Journal of business research : JBR
215
The journal of brand management : an international journal
144
Journal of retailing and consumer services
134
The journal of product & brand management
130
SpringerLink / Bücher
59
Asia Pacific journal of marketing and logistics
39
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International journal of advertising : the review of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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Springer eBook Collection
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of retail and distribution management
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Business horizons
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Global business review
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ECONIS (ZBW)
19
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1
Two's company, three's a crowd : the interplay between collective versus solo anthropomorphic brand appeals and gender
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10014233767
Saved in:
2
Too exciting to care? : when expressing gratitude is a detriment to the brand
Bock, Dora E.
;
Thomas, Veronica L.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 211-228
Persistent link: https://www.econbiz.de/10014233797
Saved in:
3
Shared brand equity
Cornwell, T. Bettina
;
Humphreys, Michael S.
;
Kwon, Youngbum
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 311-329
Persistent link: https://www.econbiz.de/10014305443
Saved in:
4
Celebrities as brand shields : the role of parasocial relationships in dampening negative consequences from brand transgressions
Eugene Cheng-xi Aw
;
Labrecque, Lauren I.
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 387-405
Persistent link: https://www.econbiz.de/10014305452
Saved in:
5
The effects of brand placement disclosures in fiction
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 450-468
Persistent link: https://www.econbiz.de/10013362336
Saved in:
6
It's gotta be the shoes! : performance enhancement effects of novel brand advertising
Germann, Frank
;
Garvey, Aaron M.
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10013362337
Saved in:
7
Speaking up on Black Lives Matter : a comparative study of consumer reactions toward brand and influencer-generated corporate social responsibility messages
Yang, Jeongwon
;
Chuenterawong, Ploypin
;
Pugdeethosapol, …
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012802328
Saved in:
8
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
Saved in:
9
Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to advertising
Kim, Taemin
;
Ball, Jennifer Gerard
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 622-638
Persistent link: https://www.econbiz.de/10012802334
Saved in:
10
Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.
;
Schau, Hope Jensen
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
Saved in:
11
Evaluating the impact of religious icons and symbols on consumer's brand evaluation : context of Hindu religion
Agarwala, Ridhi
;
Mishra, Prashant
;
Singh, Ramendra
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 372-390
Persistent link: https://www.econbiz.de/10012650821
Saved in:
12
Can social media listening platforms' artificial intelligence be trusted? : examining the accuracy of Crimson Hexagon's (now Brandwatch Consumer Research's) ai-driven analyses
Hayes, Jameson L.
;
Britt, Brian C.
;
Evans, William
; …
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10012483696
Saved in:
13
Sounds of green : how brand name sounds metaphorically convey environmental friendliness
Joshi, Pradnya
;
Kronrod, Ann
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10012201581
Saved in:
14
Big star undercover : the reinforcing effect of attenuated celebrity endorsers' faces on consumers' brand memory
Liu, Yongdan
;
Liu, Matthew Tingchi
- In:
Journal of advertising
49
(
2020
)
2
,
pp. 185-194
Persistent link: https://www.econbiz.de/10012260448
Saved in:
15
Heading the right way? : the influence of motion direction in advertising on brand trust
Monahan, Lisa
;
Romero, Marisabel
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10012260468
Saved in:
16
How branded videos can inspire consumers and benefit brands : implications for consumers' subjective well-being
Chang, Chingching
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 613-632
Persistent link: https://www.econbiz.de/10012424352
Saved in:
17
Introducing a model of automated brand-generated content in an era of computational advertising
Noort, Guda van
;
Himelboim, Itai
;
Martin, Jolie
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 411-427
Persistent link: https://www.econbiz.de/10012313116
Saved in:
18
Challenging traditional culture? : how personal and national collectivism-individualism moderates the effects of content characteristics and social relationships on consumer engage...
Kitirattarkarn, Gauze P.
;
Araujo, Theo
;
Neijens, Peter
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 197-214
Persistent link: https://www.econbiz.de/10012201414
Saved in:
19
Crafting extraordinary stories : decoding luxury brand communications
Gurzki, Hannes
;
Schlatter, Nadia
;
Woisetschläger, David
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10012201471
Saved in:
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