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~isPartOf:"The marketing review"
~subject:"Brand experience"
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Brand experience
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The marketing review
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Revisiting brand experience : a research review, conceptual framework and an agenda for future research
Kharat, Mukesh Govind
;
Kharat, Manoj Govind
- In:
The marketing review
17
(
2017
)
4
,
pp. 469-493
Persistent link: https://www.econbiz.de/10011861395
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Brand experience formation mechanism and its possible outcomes : a theoretical framework
Khan, Imran
;
Rahman, Zillur
- In:
The marketing review
15
(
2015
)
2
,
pp. 239-259
Persistent link: https://www.econbiz.de/10011504865
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