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Search: subject_exact:"Hierarchical linear model"
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Marketing management
Mehrebenenanalyse
278
Multi-level analysis
278
Theorie
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hierarchical linear model
34
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33
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Hierarchical linear model
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Pauwels, Koen
2
Yildirim, Gokhan
2
Chintagunta, Pradeep K.
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Edeling, Alexander
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Erguncu, Selin
1
Fischer, Marc
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Hanssens, Dominique M.
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Lee, Jonathan
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Lingenfelder, Michael
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Marketing's impact on firm value : generalizations from a meta-analysis
Edeling, Alexander
;
Fischer, Marc
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 515-534
Persistent link: https://www.econbiz.de/10011537717
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2
Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
Saved in:
3
Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets
Pauwels, Koen
;
Erguncu, Selin
;
Yildirim, Gokhan
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
Saved in:
4
A pre-diffusion growth model of intentions and purchase
Chintagunta, Pradeep K.
;
Lee, Jonathan
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10009507837
Saved in:
5
Ist Marktorientierung ansteckend? : der Transfer der Marktorientierung über Hierarchieebenen ; eine empirische Mehrebenenuntersuchung
Kraus, Florian
;
Lingenfelder, Michael
;
Wieseke, Jan
- In:
Journal of business economics : JBE
80
(
2010
)
4
,
pp. 383-416
Persistent link: https://www.econbiz.de/10003956288
Saved in:
6
A hierarchical marketing communications model of online and offline media synergies
Naik, Prasad A.
;
Peters, Kay
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 288-299
Persistent link: https://www.econbiz.de/10003893284
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