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Neuroscience
10
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5
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Borawska, Anna
3
Lindebaum, Dirk
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Journal of management inquiry
European research studies
SpringerLink / Bücher
19
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
14
Journal of advertising research
13
Psychology & marketing
11
Springer eBook Collection
11
Journal of business ethics : JOBE
10
Neuroökonomie : Grundlagen - Methoden - Anwendungen
10
Journal of business research : JBR
9
Journal of marketing research : JMR
8
Organizational research methods : ORM
8
ERIM Ph. D. series research in management / Erasmus Institute of Management
7
Analyzing the strategic role of neuromarketing and consumer neuroscience
6
BestMasters
6
Harvard business review : HBR
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of management education : a publication of the Organizational Behavior Teaching Society
6
Lecture Notes in Information Systems and Organisation
6
Recherches économiques de Louvain
6
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of management information systems : JMIS
5
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
5
Journal of retailing and consumer services
5
Handbook of research methodologies and design in neuroentrepreneurship
4
International journal of consumer studies
4
International review of economics : journal of civil economy
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of management : JOM
4
Management information systems : mis quarterly
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Springer eBook Collection / Business and Management
4
The journal of product & brand management
4
The social cognitive neuroscience of organizations
4
Annals of operations research
3
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
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Edward Elgar E-Book Archive
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1
The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna
;
Biercewicz, Konrad
;
Borawski, Mariusz
; …
- In:
European research studies
24
(
2021
)
2B
,
pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
Saved in:
2
Consumer neuroscience : the application of selected neurobiological methods in consumer research
Wąsikowska, Barbara
- In:
European research studies
24
(
2021
)
2B
,
pp. 1153-1162
Persistent link: https://www.econbiz.de/10012664286
Saved in:
3
The effectiveness of computer games in social campaigns : a case study
Borawski, Mariusz
;
Borawska, Anna
;
Biercewicz, Konrad
; …
- In:
European research studies
23
(
2020
)
3
,
pp. 598-612
Persistent link: https://www.econbiz.de/10012287008
Saved in:
4
Incorporating neuroscience data into agent-based simulation models of buyer behavior
Borawska, Anna
;
Łatuszyńska, Małgorzata
- In:
European research studies
23
(
2020
)
4
,
pp. 1197-1212
Persistent link: https://www.econbiz.de/10012511317
Saved in:
5
The cognitive neuroscience methods in the analysis of the impact of advertisements in shaping people's health habits
Piwowarski, Mateusz
;
Singh, Uma Shankar
;
Nermend, Kesra
- In:
European research studies
22
(
2019
)
4
,
pp. 457-471
Persistent link: https://www.econbiz.de/10012286172
Saved in:
6
Biology, neuroscience, and entrepreneurship
Nicolaou, Nicos
;
Shane, Scott Andrew
- In:
Journal of management inquiry
23
(
2014
)
1
,
pp. 98-100
Persistent link: https://www.econbiz.de/10010235974
Saved in:
7
It’s all in your head : why we need neuroentrepreneurship
Martin de Holan, Pablo
- In:
Journal of management inquiry
23
(
2014
)
1
,
pp. 93-97
Persistent link: https://www.econbiz.de/10010235975
Saved in:
8
Ethics and the neuroscientific study of leadership : a synthesis and rejoinder to Ashkanasy, Cropanzano and Becker, and McLagan
Lindebaum, Dirk
- In:
Journal of management inquiry
22
(
2013
)
3
,
pp. 317-323
Persistent link: https://www.econbiz.de/10009761112
Saved in:
9
The promise and peril of organizational neuroscience : today and tomorrow
Cropanzano, Russell
;
Becker, William J.
- In:
Journal of management inquiry
22
(
2013
)
3
,
pp. 306-310
Persistent link: https://www.econbiz.de/10009761119
Saved in:
10
Pathologizing the healthy but ineffective : some ethical reflections on using neuroscience in leadership research
Lindebaum, Dirk
- In:
Journal of management inquiry
22
(
2013
)
3
,
pp. 295-305
Persistent link: https://www.econbiz.de/10009761121
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