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Search: subject_exact:"Hispano-Amerikaner"
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Hispanics
9
Hispano-Amerikaner
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Advertising effects
4
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Werbewirkung
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Becerra, Enrique P.
2
Albert, Terric C.
1
Baack, Daniel W.
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Baack, Donald
1
Bishop, Melissa
1
Cano, Cynthia Rodriguez
1
Chapa, Sindy
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Coffey, Amy Jo
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Fulgoni, Gian
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Jacobs, Randy D.
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Korgaonkar, Pradeep K.
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Lella, Adam
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Ortinau, David J.
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Pereira, Arun
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Peterson, Mark
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Peterson, Robert A.
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Journal of advertising research
Discussion paper series / IZA
38
NBER working paper series
37
Working paper / National Bureau of Economic Research, Inc.
26
IZA Discussion Paper
24
NBER Working Paper
23
International migration review : IMR
14
Western Political Science Association 2011 Annual Meeting Paper
14
IZA Discussion Papers
13
Western Political Science Association 2010 Annual Meeting Paper
12
Demography : a publication of the Population Association of America ; the statistical study of human populations
11
Working paper / Population Division, US Census Bureau
10
Journal of business research : JBR
9
Journal of managerial psychology
9
The review of black political economy
9
Hispanics in the US economy
8
Industrial relations : a journal of economy & society
8
Monthly labor review : MLR
8
The American economic review
8
Journal of career development
7
Applied economics
6
Economic inquiry : journal of the Western Economic Association International
6
Working papers / U.S. Census Bureau, Center for Economic Studies
6
Journal of human resources : JHR
5
Journal of poverty : innovations on social, political & economic inequalities
5
Journal of retailing and consumer services
5
Labor studies journal : official journal of United Association für Labor Education
5
Working paper / Federal Reserve Bank of Dallas, Research Department
5
CESifo working papers
4
Economics letters
4
Economics of education review
4
Journal of urban economics
4
Small business economics : an entrepreneurship journal
4
Social problems : in pursuit of social justice
4
Working paper
4
Working papers / University of Connecticut, Department of Economics
4
Contemporary economic policy : a journal of Western Economic Association International
3
Discussion paper series / Research Institute for Economics and Business Administration, Kobe University
3
Eastern economic journal
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Economic development quarterly : the journal of American economic revitalization
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ECONIS (ZBW)
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1
The effect of generational status in language-tailored political messages
Chapa, Sindy
;
Becerra, Enrique P.
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 356-366
Persistent link: https://www.econbiz.de/10010419801
Saved in:
2
Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian
;
Lella, Adam
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
Saved in:
3
Understanding the invisibility of the Asian-American television audience : why marketers often overlook an audience of "model" consumers
Coffey, Amy Jo
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 101-118
Persistent link: https://www.econbiz.de/10009745858
Saved in:
4
Digging for "Spanish gold"
Cano, Cynthia Rodriguez
;
Ortinau, David J.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 322-332
Persistent link: https://www.econbiz.de/10009663640
Saved in:
5
Comprende code switching? : young Mexican-Americans' responses to language alteration in print advertising
Bishop, Melissa
;
Peterson, Mark
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 648-659
Persistent link: https://www.econbiz.de/10009501935
Saved in:
6
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
7
Hispanic ethnicity and media behavior
Villarreal, Ricardo
;
Peterson, Robert A.
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10003742649
Saved in:
8
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
9
Television attitudes and TV types of African-Americans, Latinos, and Caucasians
Albert, Terric C.
;
Jacobs, Randy D.
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 235-246
Persistent link: https://www.econbiz.de/10003742672
Saved in:
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