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~subject:"Brand management"
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A contemporary approach to holistic brand communication
Leimert, Hannah
;
Scharfenberger, Philipp
;
Tomczak, Torsten
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
38
(
2021
)
2
,
pp. 10-18
Persistent link: https://www.econbiz.de/10012503780
Saved in:
2
Biomorphic visual identity of a brand and its effects : a holistic perspective
Vinitha, V.U.
;
Kumar, Deepak S.
;
Purani, Keyoor
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10012550275
Saved in:
3
The holistic vision of brand management
Popoli, Paolo
- In:
Advancing insights on brand management
,
(pp. 2-20)
.
2017
Persistent link: https://www.econbiz.de/10011854962
Saved in:
4
Building holistic brands : an wxploratory study of Halal cosmetics
Aoun, Isabelle
;
Tournois, Laurent
- In:
Journal of Islamic marketing : JIMA
6
(
2015
)
1
,
pp. 109-132
Persistent link: https://www.econbiz.de/10010504569
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5
Vom Markenaudit zum QuickCheck : holistische Tools zur Evaluation von Marken im Kulturbetrieb
Baumgarth, Carsten
;
Kaluza, Marina
;
Lohrisch, Nicole
-
2014
Persistent link: https://www.econbiz.de/10010478329
Saved in:
6
Organic integration : the natural process underlying communication integration
Smith, Brian G.
- In:
Journal of communication management : an international …
16
(
2012
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10009570951
Saved in:
7
Drivers, impediments and manifestations of brand orientation : an international museum study
Evans, Jody
;
Bridson, Kerrie
;
Rentschler, Ruth
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1457-1475
Persistent link: https://www.econbiz.de/10009707880
Saved in:
8
The underlying dimensions of brand orientation and its impact on financial performance
Gromark, Johan
;
Melin, Frans
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 394-410
Persistent link: https://www.econbiz.de/10009127893
Saved in:
9
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
10
New trends in the promotion of companies and brands to stakeholders: a holistic approach
Lévy, Maurice
;
O'Donoghue, Dan
- In:
Marketing communication : new approaches, technologies, …
,
(pp. 11-22)
.
2005
Persistent link: https://www.econbiz.de/10003247625
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