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~person:"Gierl, Heribert"
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Gierl, Heribert
Kaiser, Ulrich
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Journal of business research : JBR
2
Marketing : ZFP ; journal of research and management
2
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
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ECONIS (ZBW)
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1
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
2
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
3
Werbewirkung ausgewählter Website-Elemente : eine empirische Studie am Beispiel der Internetauftritte von Pkw-Herstellern
Gierl, Heribert
;
Bambauer, Silke
- In:
Vielfalt und Einheit in der Marketingwissenschaft : ein …
,
(pp. 305-325)
.
2007
Persistent link: https://www.econbiz.de/10003531975
Saved in:
4
Effekte qualitätsbezogener Zusatzinformationen über Websites auf die Beurteilung von Produkten
Gierl, Heribert
;
Bambauer, Silke
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
2
,
pp. 95-107
Persistent link: https://www.econbiz.de/10002043727
Saved in:
5
Werbewirkung von Website-Elementen
Gierl, Heribert
;
Bambauer, Silke
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
1
,
pp. 55-70
Persistent link: https://www.econbiz.de/10001925683
Saved in:
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