Lee, Seonjeong (Ally); Oh, Haemoon; Hsu, Cathy H.C. - In: International Journal of Contemporary Hospitality Management 29 (2017) 7, pp. 1814-1833
Purpose Building upon previous research on country-of-origin. This study aims to investigate whether the effects of country-of-origin extend to the hotel industry, based on associative network and signaling theories. Design/methodology/approach Based on a self-administered survey with tourists...