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~isPartOf:"Journal of vacation marketing : an international journal"
~isPartOf:"Hospitality Controlling : erfolgreiche Konzepte für die Hotellerie"
~subject:"Brand image"
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Journal of vacation marketing : an international journal
Hospitality Controlling : erfolgreiche Konzepte für die Hotellerie
International journal of hospitality management
21
International journal of contemporary hospitality management
13
Journal of hospitality marketing & management
13
Tourism management : research, policies, practice
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of travel and tourism marketing
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The Cornell hospitality quarterly
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Asia Pacific journal of marketing and logistics
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International journal of business excellence : IJBEX
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International journal of technology marketing : IJTMkt
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Journal of hospitality and tourism insights
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Asian journal of business ethics : AJBE
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Contemporary economics
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Cornell hospitality quarterly : CQ
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of electronic commerce : IJEC
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International journal of leisure and tourism marketing : IJLTM
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International journal of procurement management
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Journal of Islamic marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of innovation & knowledge : JIK
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Journal of marketing research : JMR
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Journal of promotion management : innovations in planning and applied research
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Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
2
Differentiating with brand personality in economy hotel segment
Li, Xiangping
;
Yen, Chih-lun
;
Uysal, Muzaffer
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 323-333
Persistent link: https://www.econbiz.de/10010421441
Saved in:
3
Hotel brand personality and brand quality
Tran, Xuan
;
Dauchez, Camille
;
Szemik, Anna-Milena
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
4
,
pp. 329-341
Persistent link: https://www.econbiz.de/10010188930
Saved in:
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