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~isPartOf:"Journal of vacation marketing : an international journal"
~isPartOf:"Tourism and hospitality research : THR"
~subject:"Markenführung"
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Search: subject_exact:"Hotellerie"
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Markenführung
Hotel industry
61
Hotellerie
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Consumer behaviour
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Dienstleistungsqualität
11
Service quality
11
Tourism employees
10
Tourismusberufe
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Journal of vacation marketing : an international journal
Tourism and hospitality research : THR
International journal of hospitality management
41
International journal of contemporary hospitality management
22
Journal of hospitality marketing & management
14
Tourism management : research, policies, practice
12
Journal of business research : JBR
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of travel and tourism marketing
8
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
7
Harvard business review : HBR
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
The Cornell hospitality quarterly
6
Journal of hospitality and tourism insights
4
Journal of retailing and consumer services
4
Tourism management perspectives : TMP
4
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
Business strategy and the environment
2
Handbuch Hospitality Management : Managementkonzepte, Wettbewerbskontext, Unternehmenspraxis
2
Hospitality & Tourism : managerial perspectives & practices
2
International journal of technology marketing : IJTMkt
2
Journal of marketing research : JMR
2
Journal of promotion management : innovations in planning and applied research
2
Journal of revenue and pricing management
2
Journal of vacation marketing
2
Strategic hospitality leadership : the Asian initiative
2
The Cornell School of hotel administration handbook of applied hospitality strategy
2
The journal of brand management : an international journal
2
The real estate finance journal
2
Tourism and hospitality research : the surrey quarterly review
2
Tourism review : the official journal of the AIEST
2
Acta Universitatis Danubius / Oeconomica
1
Annals of tourism research : ATR ; a social sciences journal
1
Appraisal journal
1
Asian business & management
1
Asian journal of business ethics : AJBE
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Building consumer-brand relationship in luxury brand management
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ECONIS (ZBW)
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Emoticons are not for everyone : the role of congruence between hotel brand positioning strategies and communication style in enhancing customers' brand attitude and booking intent...
Hegner, Sabrina
;
Lotze, Carlotta
;
Beldad, Ardion Daroca
- In:
Tourism and hospitality research : THR
21
(
2021
)
3
,
pp. 317-329
Persistent link: https://www.econbiz.de/10012593210
Saved in:
2
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
3
Chinese hotel guest perception of international chain hotels under the same hotel brand in different travel destinations : the cases of intercontinental and Sheraton
Sun, Sunny
;
Tong, Karen TszLun
;
Law, Chun Hung Roberts
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10011951210
Saved in:
4
Differentiating with brand personality in economy hotel segment
Li, Xiangping
;
Yen, Chih-lun
;
Uysal, Muzaffer
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 323-333
Persistent link: https://www.econbiz.de/10010421441
Saved in:
5
Hotel brand personality and brand quality
Tran, Xuan
;
Dauchez, Camille
;
Szemik, Anna-Milena
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
4
,
pp. 329-341
Persistent link: https://www.econbiz.de/10010188930
Saved in:
6
Hotel restaurant co-branding : the relationship of perceived brand fit with intention to purchase
Ashton, Ann Suwaree
;
Scott, Noel
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
4
,
pp. 275-285
Persistent link: https://www.econbiz.de/10009380741
Saved in:
7
100% PURE New Zealand: branding for back-packers
Bell, Claudia
- In:
Journal of vacation marketing : an international journal
14
(
2008
)
4
,
pp. 345-355
Persistent link: https://www.econbiz.de/10003788523
Saved in:
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