//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gulas, Charles S."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Humor"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Humor
7
Advertising effects
4
Gewalt
4
Violence
4
Werbewirkung
4
Werbung
4
Advertising
3
Cultural identity
2
Fernsehwerbung
2
Gender
2
Geschlecht
2
Kulturelle Identität
2
Television advertising
2
USA
2
United States
2
1989-2009
1
Außenwerbung
1
Bibliometrics
1
Bibliometrie
1
Consumer behaviour
1
Emotion
1
Gender differences
1
Geschichte
1
Geschlechterunterschiede
1
History
1
Konsumentenverhalten
1
Men
1
Männer
1
Outdoor advertising
1
Personality psychology
1
Persönlichkeitspsychologie
1
Psychology of advertising
1
Social role
1
Soziale Rolle
1
Werbepsychologie
1
advertising
1
advertising history
1
advertising humor
1
aggression
1
content analysis
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
6
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
2
Book section
2
Language
All
English
7
Author
All
Gulas, Charles S.
Yoon, Hye Jin
14
Eisend, Martin
9
Schwarz, Gerhard
8
Hakelmacher, Sebastian
7
Oikarinen, Eeva-Liisa
7
Weinberger, Marc G.
7
McGraw, A. Peter
5
Schwarz, Uta
5
Warren, Caleb
5
Gkorezis, Panagiotis
4
Hoffmann, Stefan
4
Kobel, Sarah
4
Wang, Valerie Lynette
4
Wang, Yong Jian
4
Bauman, Yoram
3
Beck, Hanno
3
Crawford, Heather J.
3
Cruthirds, Kevin W.
3
Friedman, Hershey H.
3
Friedman, Linda Weiser
3
Gregory, Gary D.
3
Grégoire, Yany
3
Hatzithomas, Leonidas
3
Klein, Grady
3
Kumar, Piyush
3
Mayer, James
3
Robert, Christopher
3
Aguilar Guillén, José Víctor
2
Ayoun, Baker
2
Berger, Peter L.
2
Bernhardt, Wolfgang
2
Berthon, Pierre R.
2
Bitterly, T. Bradford
2
Blackford, Benjamin J.
2
Bonus, Holger
2
Boutsouki, Christina
2
Bouwmeester, Onno
2
Béal, Mathieu
2
Carlson, Les
2
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Advertising and violence : concepts and perspectives
1
Handbook of developments in consumer behaviour
1
Source
All
ECONIS (ZBW)
6
USB Cologne (EcoSocSci)
1
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
2
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Saved in:
3
It's just a joke : violence against males in humorous advertising
Gulas, Charles S.
;
McKeage, Kim
;
Weinberger, Marc G.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 45-59)
.
2015
Persistent link: https://www.econbiz.de/10010498565
Saved in:
4
The impact of violent humor on advertising success : a gender perspective
Swani, Kunal
;
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
Saved in:
5
Humor in advertising : a comprehensive analysis
Gulas, Charles S.
-
2006
Persistent link: https://www.econbiz.de/10004879736
Saved in:
6
The rule of culture in advertising humor
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
Handbook of developments in consumer behaviour
,
(pp. 83-117)
.
2012
Persistent link: https://www.econbiz.de/10009569463
Saved in:
7
It's just a joke violence against males in humorous advertising
Gulas, Charles S.
;
McKeage, Kim
;
Weinberger, Marc G.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 109-120
Persistent link: https://www.econbiz.de/10008860323
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->