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~type_genre:"Geschäftsbericht"
~type_genre:"Konferenzbeitrag"
~subject:"Service-Dominant Logic"
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Service-Dominant Logic
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Industrial marketing management : the international journal for industrial and high-tech firms
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The TQM journal : the international review of organizational improvement
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ECONIS (ZBW)
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Developing the concept of life-cycle service offering
Rabetino, Rodrigo
;
Kohtamäki, Marko
;
Lehtonen, Heini
; …
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 53-66
Persistent link: https://www.econbiz.de/10011373947
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2
Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio
;
Ugolini, Marta Maria
;
Cobelli, Nicola
; …
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
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