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Computer-assisted marketing
12
IT-gestütztes Marketing
12
Beziehungsmarketing
4
Marketing management
4
Marketingmanagement
4
Relationship marketing
4
Customer value
2
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1
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1
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1
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1
Edelman, David C.
1
Finkbeiner, Carl
1
Fisher, Marshall L.
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Fournier, Susan
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Singer, Marc G.
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Sthanunathan, Stan
1
Thorpe, Daniel
1
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Harvard business review : HBR
SpringerLink / Bücher
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
10
Journal of retailing and consumer services
10
The journal of personal selling & sales management : JPSSM
9
Harvard-Business-Manager : das Wissen der Besten
7
Springer eBook Collection / Business and Economics
7
Der gläserne Konsument : Potentiale und Probleme beim Management von Kundendaten
6
Gabler Edition Wissenschaft
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
4
Direct store delivery : concepts, applications and instruments
4
ERIM report series research in management
4
Journal of marketing analytics : JMA
4
Journal of the Academy of Marketing Science
4
Mit 60 Tabellen
4
Premier reference source
4
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
4
Vertriebsinformationssysteme : Standardisierung, Individualisierung, Hybridisierung und Internetisierung
4
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
3
Berichte aus der Betriebswirtschaft
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Berichte aus der Wirtschaftsinformatik
3
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
3
Data mining for design and marketing
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Diskussionsarbeit
3
Diskussionsbeiträge der Fakultät Wirtschaftswissenschaft der Universität Duisburg-Essen, Campus Duisburg
3
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
European journal of marketing : EJM
3
Fundamentals of marketing research ; Vol. 1
3
HMD : Praxis der Wirtschaftsinformatik
3
Interactive and multi-channel marketing
3
International journal of business innovation and research
3
International journal of electronic commerce : IJEC
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of service research : JSR
3
Schriftenreihe Unternehmensführung und Marketing
3
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
3
Wettbewerbsorientierter Vertrieb in der Energiewirtschaft : Kundenverlustprävention, neue Geschäftsfelder und Produkte, optimierte Vertriebsprozesse
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ECONIS (ZBW)
12
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1
Ads that don't overstep : how to make sure you don't take personalization too far
John, Leslie K.
;
Kim, Tami
;
Barasz, Kate
- In:
Harvard business review : HBR
96
(
2018
)
1
,
pp. 62-69
Persistent link: https://www.econbiz.de/10011795163
Saved in:
2
Building an insight engine : how Unilever got to know its customers
Driest, Frank van den
;
Sthanunathan, Stan
;
Weed, Keith
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 64-74
Persistent link: https://www.econbiz.de/10011550444
Saved in:
3
Competing on customer journeys
Edelman, David C.
;
Singer, Marc G.
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 88-100
Persistent link: https://www.econbiz.de/10011399715
Saved in:
4
The rise of the chief marketing technologist
Brinker, Scott
;
McLellan, Laura
- In:
Harvard business review : HBR
92
(
2014
)
7/8
,
pp. 82-85
Persistent link: https://www.econbiz.de/10010382005
Saved in:
5
Unlock the mysteries of your customer relationships
Avery, Jill
;
Fournier, Susan
;
Wittenbraker, John
- In:
Harvard business review : HBR
92
(
2014
)
7/8
,
pp. 72-81
Persistent link: https://www.econbiz.de/10010382008
Saved in:
6
Choosing the right customer
Simons, Robert
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 48-55
Persistent link: https://www.econbiz.de/10010339545
Saved in:
7
Advertising analytics 2.0.
Nichols, Wes
- In:
Harvard business review : HBR
91
(
2013
)
3
,
pp. 60-68
Persistent link: https://www.econbiz.de/10009724082
Saved in:
8
Which products should you stock? : a new technique to help retailers improve assortment planning
Fisher, Marshall L.
;
Vaidyanathan, Ramnath
- In:
Harvard business review : HBR
90
(
2012
)
11
,
pp. 108-118
Persistent link: https://www.econbiz.de/10009665405
Saved in:
9
Selling into micromarkets
Goyal, Manish
;
Hancock, Maryanne Q.
;
Hatami, Homayoun
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 79-86
Persistent link: https://www.econbiz.de/10009568158
Saved in:
10
Know what your customers want before they do
Davenport, Thomas H.
;
Mule, Leandro Dalle
;
Lucker, John
- In:
Harvard business review : HBR
89
(
2011
)
12
,
pp. 84-92
Persistent link: https://www.econbiz.de/10009409052
Saved in:
11
The incumbent's advantage
MacMillan, Ian C.
;
Selden, Larry
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 111-121
Persistent link: https://www.econbiz.de/10003772277
Saved in:
12
Marketing when customer equity matters
Hanssens, Dominique M.
;
Thorpe, Daniel
;
Finkbeiner, Carl
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003692142
Saved in:
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