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Markenführung
Image processing
113
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92
image processing
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ECONIS (ZBW)
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Letting logos speak : leveraging multiview representation learning for data-driven branding and logo design
Dew, Ryan
;
Ansari, Asim
;
Toubia, Olivier
- In:
Marketing science
41
(
2022
)
2
,
pp. 401-425
Persistent link: https://www.econbiz.de/10013363745
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2
Visual elicitation of brand perception
Dzyabura, Daria
;
Peres, Renana
-
2019
Persistent link: https://www.econbiz.de/10012494101
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3
Visual elicitation of brand perception
Dzyabura, Daria
;
Peres, Renana
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 44-66
Persistent link: https://www.econbiz.de/10012593264
Saved in:
4
Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
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