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isPartOf:"Schriftenreihe Schwerpunkt Marketing"
~isPartOf:"Journal of marketing communications"
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Kommunikation
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10
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Schriftenreihe Schwerpunkt Marketing
Journal of marketing communications
SpringerLink / Bücher
181
Games and economic behavior
138
Journal of economic behavior & organization : JEBO
100
Journal of economic theory
100
NBER working paper series
88
Working paper / National Bureau of Economic Research, Inc.
87
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82
NBER Working Paper
73
Discussion paper / Centre for Economic Policy Research
70
Research
64
Journal of communication management : an international journal
58
International journal of business communication : IJBC ; a publication of the Association of Business Communication
56
CESifo working papers
55
Journal of business research : JBR
54
International journal of business communication : IJBC : a publication of the Association for Business Communication
48
Management communication quarterly : an international journal
47
Springer eBook Collection
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Economics letters
45
Discussion papers / CEPR
43
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Discussion paper / Tinbergen Institute
41
Working paper
41
Discussion paper series / IZA
40
The American economic review
34
Europäische Kulturen in der Wirtschaftskommunikation
33
Experimental economics : a journal of the Economic Science Association
32
Europäische Hochschulschriften / 5
31
Journal of business ethics : JOBE
30
Discussion paper
27
Discussion paper / Center for Economic Research, Tilburg University
27
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of behavioral and experimental economics
27
Journal of business communication : JBC
27
Theoretical economics : TE ; an open access journal in economic theory
27
Cowles Foundation discussion paper
26
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
26
European economic review : EER
26
The review of financial studies
26
Journal of political economy
24
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1
Marketing communication in luxury research : a framework-based literature review and research agenda
Kyrousi, Antigone G.
;
Koronaki, Eirini
;
Zotou, Athina Y.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 560-589
Persistent link: https://www.econbiz.de/10013371047
Saved in:
2
Omni-channel communication : delivering unified communications across all branded touch-points
2022
Persistent link: https://www.econbiz.de/10013371067
Saved in:
3
Chinese website design : communication as a mirror of culture
Capece, Guendalina
;
Di Pillo, Francesca
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10012424771
Saved in:
4
The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
Kim, Soojin
;
Jung, A-Reum
;
Kim, Yoojung
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012653583
Saved in:
5
Making more in crowdsourcing contests : a choice model of idea generation and feedback type
Dargahi, Rambod
;
Namin, Aidin
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 607-630
Persistent link: https://www.econbiz.de/10012624672
Saved in:
6
Effects of message objectivity and focus on green CSR communication : the strategy development for a hotel's green CSR message
Kang, Eun Yeon
;
Atkinson, Lucy
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 229-249
Persistent link: https://www.econbiz.de/10012484046
Saved in:
7
Controlled and uncontrolled communication stimuli and organic food purchases : the mediating role of perceived communication clarity, perceived health benefits, and trust
Anisimova, Tatiana
;
Mavondo, Felix
;
Weiss, Jan
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 180-203
Persistent link: https://www.econbiz.de/10012203280
Saved in:
8
Communicating CSR practices : role of internationalization of emerging market firms
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 365-384
Persistent link: https://www.econbiz.de/10012203309
Saved in:
9
Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication
Pang, Augustine
;
Shin, Wonsun
;
Lew, Zijian
;
Walther, …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10011852913
Saved in:
10
Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions
Pentina, Iryna
;
Bailey, Ainsworth Anthony
;
Zhang, Lixuan
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10011852934
Saved in:
11
Services advertising : showcase the customer!
Décaudin, Jean-Marc
;
Lacoste, Denis
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 518-534
Persistent link: https://www.econbiz.de/10011880799
Saved in:
12
Dimensions of effective CSR communication based on public expectations
Kim, Sora
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 549-568
Persistent link: https://www.econbiz.de/10011914746
Saved in:
13
Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
14
Improving integrated marketing communications practices : a comparison of objectives and results
Patti, C. H.
;
Hartley, S. W.
;
Dessel, M. M. van
;
Baack, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10011743970
Saved in:
15
Health marketing commmunications : an integrated conceptual framework of key determinants of health behaviour across the stages of change
Manika, Danae
;
Gregory-Smith, Diana
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 22-72
Persistent link: https://www.econbiz.de/10011690155
Saved in:
16
Editorial: the complexities of online/offline communications
Kitchen, Philip J.
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 111-112
Persistent link: https://www.econbiz.de/10011706418
Saved in:
17
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
18
Fundraising : Beiträge zur Markenkommunikation und zum Spendenverhalten
Dumler, Anja
-
2015
Persistent link: https://www.econbiz.de/10011391291
Saved in:
19
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
20
An ecological definition of ambient communication : a discursive conceptualization
Biraghi, Silvia
;
Gambetti, Rosella C.
;
Graffigna, Guendalina
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10010514633
Saved in:
21
Examining the effect of using multiple media tools on the marketing performance of organizations in a trade campaign environment
Tafesse, Wondwesen
;
Korneliussen, Tor
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 215-227
Persistent link: https://www.econbiz.de/10009774221
Saved in:
22
Scepticism and corporate social responsibility communications : the influence of fit and reputation
Elving, Wim J. L.
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10010187600
Saved in:
23
The impact of technology on the Arab communication style and culture : implications for marketing
Ghanem, Salma
;
Kalliny, Morris
;
Elgoul, Siham
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 324-340
Persistent link: https://www.econbiz.de/10010227710
Saved in:
24
Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian
-
2013
Persistent link: https://www.econbiz.de/10009735582
Saved in:
25
Superior customer experience in voice-to-voice encounters : insights from three studies regarding interaction and call center management
Bartsch, Silke
-
2012
Persistent link: https://www.econbiz.de/10009526219
Saved in:
26
Integrated marketing communications : how canb we measure its effectiveness?
Reinold, Tobias
;
Tropp, Jörg
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 113-132
Persistent link: https://www.econbiz.de/10009532013
Saved in:
27
Pioniervorteile für Anbieter von Informationsgütern im Electronic Commerce
Specht, Mark
-
2001
Persistent link: https://www.econbiz.de/10013427502
Saved in:
28
Special issue: Integrated marketing communications
Schultz, Don E.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003881167
Saved in:
29
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 197-204
Persistent link: https://www.econbiz.de/10003881216
Saved in:
30
Guest editorial : Communicating corporate social responsibility
Podnar, Klement
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 75-81
Persistent link: https://www.econbiz.de/10003767492
Saved in:
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