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~isPartOf:"Journal of marketing theory and practice"
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Search: subject_exact:"Innovationsakzeptanz"
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Innovation adoption
7
Innovationsakzeptanz
7
Consumer attitudes
2
Mobile Anwendung
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Mobile application
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Verbrauchereinstellung
2
B-to-B-Marketing
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Business-to-business marketing
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E-procurement
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Fragebogen
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Gesundheitsmarketing
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Gesundheitsversorgung
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Health care marketing
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Innovation diffusion
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Lieferkette
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Mobile Business
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Mobile business
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Nachhaltige Entwicklung
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New product development
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Partial least squares
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Partielle kleinste Quadrate
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Crosno, Jody L.
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1
Flint, Daniel J.
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Fu, Frank Q.
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Giunipero, larry
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Harris, Eric G.
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Kaplan, Andreas M.
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Keeling, Debbie
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Keeling, Kathleen
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Nieroda, Marzena
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Ramirez, Edward
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Solomon, Paul J.
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Journal of marketing theory and practice
International journal of business information systems : IJBIS
93
Journal of retailing and consumer services
90
Technological forecasting & social change : an international journal
89
SOEP survey papers
72
Journal of business research : JBR
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
60
Cogent business & management
37
NBER working paper series
37
Journal of open innovation : technology, market, and complexity
32
Journal of financial services marketing
31
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of internet commerce
29
International journal of innovation and technology management
28
The international journal of bank marketing : IJBM
28
International journal of hospitality management
27
International journal of enterprise information systems : an official publication of the Information Resources Management Association
26
International journal of technology marketing : IJTMkt
26
Information systems management
25
Journal of Asian finance, economics and business : JAFEB
25
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
24
Journal of global information management : an official publication of the Information Resources Management Association
24
Psychology & marketing
24
The journal of product innovation management : an international publication of the Product Development & Management Association
23
Asia Pacific journal of marketing and logistics
22
Electronic commerce research
22
Research
21
Technology analysis & strategic management
21
Information systems and e-business management : ISeB
20
Journal of electronic commerce research : JECR
20
International journal of electronic finance : IJEF
19
SpringerLink / Bücher
19
The service industries journal
19
Global business review
18
International journal of business innovation and research : IJBIR
18
International journal of consumer studies
18
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
18
Management information systems : mis quarterly
18
Information technology and management
17
International journal of management practice : IJMP
17
Journal of organizational computing and electronic commerce
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ECONIS (ZBW)
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1
The impact of perceived corporate affinity for technology on service outcomes : a signaling theory perspective
Fleming, David E.
;
Artis, Andrew B.
;
Harris, Eric G.
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 230-245
Persistent link: https://www.econbiz.de/10011912862
Saved in:
2
Healthcare self-management tools : promotion or prevention regulatory focus? ; a scale (PR-PV) development and validation
Nieroda, Marzena
;
Keeling, Kathleen
;
Keeling, Debbie
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10010484121
Saved in:
3
A multilevel analysis of the adoption of sustainable technology
Crosno, Jody L.
;
Cui, Annie Peng
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 209-224
Persistent link: https://www.econbiz.de/10010357864
Saved in:
4
The meaning of shopping experiences augmented by mobile Internet devices
Spaid, Brian I.
;
Flint, Daniel J.
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 73-89
Persistent link: https://www.econbiz.de/10010346479
Saved in:
5
The moderating effect of perceived product innovativeness and product knowledge on new product adoption : an integrated model
Fu, Frank Q.
;
Elliott, Michael T.
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 257-272
Persistent link: https://www.econbiz.de/10009787447
Saved in:
6
The antecedents and consequences of e-purchasing tools usage in supply management
Giunipero, larry
;
Ramirez, Edward
;
Swilley, Esther
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10009619155
Saved in:
7
The influence of observed heterogeneity on path coefficient significance : technology acceptance within the marketing discipline
Haenlein, Michael
;
Kaplan, Andreas M.
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10008989406
Saved in:
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