//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Interaktive Medien"
~type:"article"
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Interactive media"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Interaktive Medien
Interactive media
59
Internet marketing
25
Online-Marketing
25
Social Web
24
Social web
24
Consumer behaviour
20
Konsumentenverhalten
20
Beziehungsmarketing
16
Relationship marketing
16
Online retailing
11
Online-Handel
11
E-commerce
10
Electronic Commerce
10
Advertising effects
8
Brand management
8
Markenführung
8
Werbewirkung
8
Customer satisfaction
6
Information technology
6
Informationstechnik
6
Kundenzufriedenheit
6
Social relations
6
Soziale Beziehungen
6
Betriebliche Wertschöpfung
5
Customer integration
5
Kundenintegration
5
Value creation
5
Website
5
Advertising
4
Brand image
4
Digitalisierung
4
Digitization
4
Interactivity
4
Internet
4
Markenimage
4
USA
4
United States
4
Werbung
4
social media
4
more ...
less ...
Online availability
All
Undetermined
Free
3
Type of publication
All
Article
Book / Working Paper
28
Type of publication (narrower categories)
All
Article in journal
43
Aufsatz in Zeitschrift
43
Aufsatz im Buch
16
Book section
16
Case study
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
55
German
4
Author
All
Ozcan, Kerimcan
2
Ramaswamy, Venkatram
2
Ahmed, Rizwan Raheem
1
Al-Barakati, Abdullah
1
Albrecht, Carmen-Maria
1
Alvandi, Mohsen
1
Amende, Nadine
1
Amirkhanpour, Monaliz
1
Arghashi, Vahideh
1
Arora, Taanika
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Ball‐Rokeach, Sandra J.‐Rokeach
1
Bellman, Steven
1
Bharadwahj, Neeraj
1
Bindu, N.
1
Boerger, Frank
1
Bonetti, Francesca
1
Bornemann, Torsten
1
Bortree, Denise Sevick
1
Bou-Franch, Patricia
1
Brooten, Lisa
1
Brown, Mark
1
Burch, Michael
1
Camilleri, Mark Anthony
1
Cauberghe, Veroline
1
Chang, Ying
1
Cherrier, Béatrice
1
Cheung, Man Lai
1
Chung, Te-Lin Doreen
1
Clement, Michel
1
Coleman, Stephen
1
Crawford, Heather
1
Dahl, Andrew J.
1
Doh, Sun-Jae
1
Dowell, David
1
Dwivedi, Yogesh Kumar
1
Fatima, Tayyba
1
Fazli-Salehi, Reza
1
Ferguson, Douglas A.
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
6
The Oxford handbook of information and communication technologies
4
Journal of business research : JBR
3
Information systems and management in media and entertainment industries
2
Journal of marketing communications
2
Digital transformation in journalism and news media : media management, media convergence and globalization
1
Electronic markets : the international journal on networked business
1
Evaluating media richness in organizational learning
1
Handbook of research on applied AI for international business and marketing applications
1
Handbook of research on transmedia storytelling, audience engagement, and business strategies
1
History of political economy
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
Innovativer Einsatz digitaler Medien im Marketing : Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of economics and business research : IJEBR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
JMM : the international journal on media management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of consumer marketing
1
Journal of economics & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of the Economic Science Association : a companion journal to Experimental economics
1
Long range planning : LRP ; international journal of strategic management
1
Moderne Methoden der Marktforschung : Kunden besser verstehen
1
Nonprofit and voluntary sector quarterly
1
Omega : the international journal of management science
1
Paradoxien des Verbraucherverhaltens : Dokumentation der Jahreskonferenz 2017 des Netzwerks Verbraucherforschung
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
more ...
less ...
Source
All
ECONIS (ZBW)
59
Showing
1
-
10
of
59
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
2
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
3
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
4
Physician selection based on user-generated content considering interactive criteria and risk preferences of patients
Liu, Fan
;
Liao, Huchang
;
Al-Barakati, Abdullah
- In:
Omega : the international journal of management science
115
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014304592
Saved in:
5
Utilitarian motivations to engage with travel websites : an interactive technology adoption model
Camilleri, Mark Anthony
;
Kozak, Metin
- In:
The journal of services marketing
37
(
2023
)
1
,
pp. 96-109
Persistent link: https://www.econbiz.de/10013542906
Saved in:
6
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
7
Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza
;
Jahangard, Mahshid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
Saved in:
8
Interactivity, inspiration, and perceived usefulness! : how retailers' AR-apps improve consumer engagement through flow
Arghashi, Vahideh
;
Yuksel, Cenk Arsun
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209451
Saved in:
9
Effect of WeChat interaction on brand evaluation : a moderated mediation model of para-social interaction and affiliative tendency
Zhang, Chubing
;
Zhang, Zhuo-Ping
;
Chang, Ying
;
Li, Tian-Ge
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209550
Saved in:
10
A framework for enhancing the influence of Facebook advertising : the key role of personalisation and interactivity
Arora, Taanika
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->